E-commerce

Pinterest is gaining speed on the train of social media very recently behind Facebook and Twitter. Starting in 2009, Pinterest is a website that allows users to share photos on “Pinboards.” Users can organize their photos based on themes they choose such as food, clothing, home decor, etc.

With the know-how, Pinterest can be an extremely useful and profitable marketing tool for businesses as a lot of referral traffic can be obtained through the site.

Why Pinterest Is So Appealing

People are visual-based creatures and they like to see beautiful photos that catch their interest. People are more likely to post photos of things that strike their interest and will share these images with their friends via their individual Pinboards. The trick to effectively use Pinterest for marketing is to share captivating photos and allow users to share the photos.

At this point, you may be wondering how Pinterest will drive referrals and traffic to your business. Each photo is a link to the source of the image — i.e. to the business website thus leading potential customers directly to the site to gain more information.

Professional & High Quality Photos Are Important

The quality of your photo can make or break driving traffic to your website. If you are posting photos that are of low quality with poor lighting, most Pinterest users will pass over your photo. Using only high quality photos is vital to capturing customers. The image should appear professional with each space shown clean and organized. The size of the image is also important because the image needs to be easily accessable by potential customers. Keep the resolution of the photo around 800 x 1000 pixels.

Build Pinboards For Your Business and Keep Customers Coming Back

If your business is selling a product, there is no excuse for you not to create a Pinterest page with Pinboards to assist with selling your products. The first step is to create an attractive account with attractive pin boards. This could take some time but it will be well worth it in the end once you notice an increase in customers. Keep in mind that people tend to be more inclined to follow an individual versus a business as an individual tends to be more believable unless the brand is well-known. Create your Pinterest board under your own name to increase your followers.
As you gain followers, you can create Pinboards that are in relation to your product or idea. For example, if you are selling skincare products, then you should create Pinboards with titles “DIY Skincare,” “Moisturizers” or “Healthy Skin Diets.” You can then pin images back to your website that are related to these ideas.
With millions of users on Pinterest daily, gaining new customers is quite easy. Keep in mind that people are on Pinterest to discover and learn new things so take advantage of this and make this wonderful marketing tool work for your business.