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Managing Your Digital Footprint

OMA Comp Managing Your Digital Footprint

Your company puts time, money and effort to establish your presence on the Internet. You share information to increase your digital footprint through many online sources including your website(s), blog, social media, images, content, and video to increase your online presence. You are getting noticed. Now you have learned that there is negative feedback about your business through online reviews or comments reflecting negatively on your image.

It is not only your own actions that create your digital footprint but it is what others say and post about your business that makes up your reputation. Online reputation is a complicated business and the methods to manage are continually changing with the rapid advancement and changes in technology. OMA Comp understands and can help manage your digital footprint (online reputation). Contact us to learn more.

Your Online New Year’s Resolution

 

 

OMA Comp Your Online New Year's Resolution

Talk to employees, customers and potential customers to find the top keywords and phrases that the public would use to find your business’s service(s) or product(s) online. Focus your blog and social media posts to use these keywords and monitor through analytics their performance monthly and adjust accordingly. Call OMA Comp with questions or if you need help with your online presence. We will be happy to use our years of experience to help your business make a bigger footprint on the web.

Happy New Year from OMA Comp!

OMA Comp New Year 2016

We consider all of you as part of the OMA Comp family. We look forward to our continued relationship in 2016. We appreciate your business and hope for all of our family, friends and customers to enjoy a healthy and prosperous new year filled with love, laughter and joy. Thank you for your patronage.

What Should I Do about Phishing?

OMA-Comp-December-2015-Newsletter-V2-phishing

Con artists use “phishing” to try to swindle you into providing sensitive, personal information. Usually, this is done by impersonating a business, authorities, or friend through email, phone, online ad, or text message. They often prey on your emotions inducing fear (you will be turned over for collections, money will be transferred out of your account, airline travel changed, friend or grandchild in trouble) or excitement (you won a grand prize, fabulous, free vacation).

Legitimate businesses do not ask to send sensitive information through insecure channels. Businesses, banks and other institutions do not email, text, or call to ask for personal information.

If something sounds strange or too good to be true, you may be a victim. Do not succumb just because someone knows some facts about you. Some of these crooks are rather well-versed and gain personal knowledge and use this information to gain your trust and access.

How to Protect Yourself

  • Keep your computers and tablets up-to-date with antivirus software
  • Use the most current, updated operating system and web browsers
  • Never reply or give out personal or financial information through insecure channels
  • Do not click on links

If you think there may be legitimacy but are not sure, call the business or friend with a number that you have in your contacts or type in the real URL directly into your browser. Do not use the information provided in the phishing email, text or phone call.

It is more important than ever to keep your technology updated and yourself aware, as predators are increasingly becoming more savvy and shrewd.

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Top 5 Predictions in 2016

top-predictions-2016

  1. Security will be huge in 2016 as hackers continue to become more sophisticated with costly consequences to companies including harming business, damaging reputation, and marring branding. Company finances will increasingly be allocated to maintain proper security.
  2. Managing a company’s interaction with customers through additional online automation will remain important to increase sales, marketing, customer service, and technical support.
  3. Social media will improve options for boosting posts and expand call to action buttons for companies to connect and advertise.
  4. Responsive websites and shopping carts combined with social media will be key to e-commerce company growth.
  5. The lines will blur between content and advertising changing the look of traditional marketing. Social media will be increasingly utilized to boost and promote products and services. Images will stay as a marketing mainstay with the addition of videos flooding websites and social media to capture interest and increase sales.