OMA Comp

Web Design & Development

online marketing

Social Media Marketing

OMA Comp Social Media Marketing

Online marketing reaches more customers now than ever before. Regardless of your industry, social media has made its mark as the top growing method for connecting with your customer base. To take advantage of these direct lines of communication, it’s critical to have a steady flow of outbound marketing efforts and a tight grip on customer engagement.

Frequency

An effective social media strategy involves regular posts to a variety of platforms – as deemed appropriate by your customer’s technology habits. Regularly posting to your networks increases the likelihood that your materials are seen.

Quality

An often-overlooked, yet crucial, component to social media is the diligence taken to deliver a single message at high quality. By focusing on delivering a professional message, your company can provide customers with relevant and timely information while advertising in the process. Many companies mistakenly post for the sake of posting without considering the repercussions of poorly worded, uninteresting posts.

Engagement

Social media has changed the way businesses engage with their customers for the better. Since most platforms allow you to post (or market) in a targeted way, you can limit erroneous spending from your budget. Unlike many other forms of marketing, social media is a two-way street. Not only can you connect with customers, but your customer can send you feedback, comments, and questions too.

Maintaining a robust social media presence can be difficult for time scarce business owners with limited marketing budgets. Consider partnering with OMA Comp for all your social media marketing needs. As a cost-effective solution to the need for in-house social media expertise, our team can effectively manage a regular posting cadence while training your team on the latest methods for making the most of your social media engagement. Contact OMA Comp today to learn more.

Online Marketing

OMA Comp Online Marketing

A modern marketing campaign is incomplete without an online component. Since most customers spend much time browsing the web, it’s critical that your company not only participates but maximizes the quality of each touch point your customers and potential customers experience with your brand.

It’s important to establish a set of high-quality digital pictures, video and content, and use them to engage your audience. Posting content which is both high quality and well-positioned can heavily impact how your brand is received by prospective customers.

OMA Comp can help in each aspect of online marketing, from designing and executing robust online marketing campaigns to establishing new marketing best practices for your business to thrive in an online environment.

Smart Spending

So many businesses come to OMA Comp to shorten the online marketing learning curve and to quickly accelerate the number of page visits per day.

Platform Overload

It can be difficult to decide exactly which platforms to use for your company’s online marketing campaign. OMA Comp maintains a running knowledge on which platforms perform highest for different businesses. Our comprehensive digital marketing knowledge enables businesses of all sizes to quickly jumpstart their online marketing efforts.

Still not sure if online marketing is for your business? OMA Comp can help you determine what (if any) online tools your business can benefit from. To learn more, contact our team today.

Facebook Post Tips

oma comp facebook post tips

Many businesses use Facebook as a major part of their marketing efforts, yet often fail to use it to its maximum potential. In order to attract visitors and develop a returning readership, your Facebook posts should utilize some basic tips. In this article, our SEO marketing specialist will outline some quick tips you can implement today to improve the quality of your Facebook posts and drive new business.

Length

A common question we are asked with relation to Facebook posts is how long they should be. While this varies depending upon the application, using a call to action and keeping your posts short and easy to read ensures you maintain your reader’s attention.

Clarity of Content

Crafting short Facebook posts is a great way to maintain engagement, although, your posts must also be succinct and clear. Ensure your articles maintain high readability by proofreading and having others review your content.

Call to Action

Visitors of your Facebook page are not reading posts to waste time. Instead, they expect to find information valuable to them. Providing your readers with pertinent content propagates your page as a dependable resource for industry-relevant information. Serving as a resource for quality information is a great way to take your online posts to the next level.

Images

Attract visitors by using interesting, appropriate and engaging images that correspond to the content and will catch their attention to read further.

Implementing these quick tips is a fantastic start to any online marketing campaign. Not sure where to begin? The OMA Comp team has the expertise and resources needed to create an effective online presence. Contact us today for more information.

Gift Your Business a New Web Design for 2017

oma comp web design

As a full service website agency, OMA Comp creates effective websites so your business is able to take advantage of the opportunity presented by the online marketplace. Our team of designers and developers work with you one on one to achieve the look, feel and functionality you desire for your site. The websites we construct perform on all devices and across platforms. Our customers’ websites are successful not only because of their beautiful design and ease of use but due to their online optimization and performance to gain visitors and convert customers. Contact OMA Comp to learn more.

Make the Most of Your Twitter

oma comp make the most of your twitter

As one of the world’s most popular social media platforms, Twitter provides businesses with direct access to potential clients in real time. Used as a resource of the distribution of information and news, your business can leverage its Twitter account to provide online readers with a reason to visit your site and solicit your services. Below, we will cover a few ways to make the most of your Twitter.

  1. Monitor and Listen to Responses

One of the great attributes of Twitter as a social media site is the ability for readers, also known as followers, to repost (retweet) and reply to your content. As an interactive medium for information, your business has direct access to prospective clients at the click of a mouse. By monitoring and responding to your followers you engage directly with them, a real win for customer service and sales.

  1. Post at Optimal Times

While it is impossible to reach all of your followers at once, posting tweets at high traffic times will increase the number of views it receives and the subsequent link clicks on the tweet. Many tools exist for evaluating the effectiveness of historical posts, which can instruct you when best to post in order to reach the greatest number of followers. A tool is included in Twitter’s business features which provides this resource directly from Twitter.

  1. Frequency

In a world of 24/7 information and news coverage, posting the optimal number of tweets each day will help develop a large following. The frequency of tweets you should post per day is directly related to your industry. For example, technology based businesses should post more frequently (3-5 times per day) than standard businesses (1-3 times per day). Tweeting too often reduces the effectiveness of your posts, while posting too little can leave followers seeking more.

To learn more about Twitter tips and to receive marketing assistance, contact OMA Comp.

Do You Have an SEO Strategy?

oma comp seo strategy

A crucial step in improving your business’ marketing effectiveness is developing a search engine optimization (SEO) and search engine marketing (SEM) strategy. Strategies in this area of marketing are increasingly important for businesses as a majority of potential and current customers spend time online. Below are just a few important steps to connect viewers and prospective clients to your content by using SEO properly to take full advantage of the power and potential.

Utilize Backlinks

A major miss in many SEO strategies is the lack of backlinks to your own site. Even if you intend on posting content directly to your website’s blog, backlinks are needed. By linking relevant pages and topics within the article, you provide your readers with unprecedented access to more resources, improving their experience with your content.

Scheduling

Create and post content on a regular basis. By posting your content in regular, scheduled intervals you can provide readers with a dedicated source of news and information which matters to them. Another benefit to scheduling content is the distribution of search engine additions. By regularly posting content, search engines can more easily recognize your blog as a source of information.

Expert Information

Provide your readers with content written by subject matter experts. Subject matter experts are able to write content using keywords and terms most related to the subject at hand, influencing the usefulness of its information. Providing your readers with expert content influences search engine rankings and increases the likelihood of them returning for more.

These are just three SEO strategy tips that are great for new and existing businesses alike. Not only can SEO increase the number of visitors to your site, it can also improve your conversion from reader to customer. If your business is interested in taking its SEO to the next-level, OMA Comp can help. Getting your site’s link to the top of Google and other search engines is made easier with the OMA Comp team. Contact us at (248) 616-3057 or visit our website to learn about our SEO packages and how OMA Comp can help your online presence.