OMA Comp

Web Design & Development

online marketing

Sentiment Analysis Marketing

OMA Comp Sentiment Analysis Marketing

According to the United Nations agency that oversees international communications, over 3 billion people now use the Internet. The popularity of the web for information and online purchases has substantially increased with the eruption of mobile technology.

We use search engines, upload and watch YouTube, update our Twitter feed, Instagram and Snap Chat, comment, like and are interested in Facebook events, to name a few ways that our online actions capture our hopes, fears, desires and preferences. Our digital footprint allows researchers to develop techniques like “sentiment analysis” to target and market using our inclinations on how we will vote, what we will buy, and how we think.

Contact OMA Comp to learn more.

#OMAComp #OnlineMarketing

Why Does Your Business Need to Be on YouTube?

OMA Comp YouTube for Business

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness

Social Media Marketing

OMA Comp Social Media Marketing

Online marketing reaches more customers now than ever before. Regardless of your industry, social media has made its mark as the top growing method for connecting with your customer base. To take advantage of these direct lines of communication, it’s critical to have a steady flow of outbound marketing efforts and a tight grip on customer engagement.

Frequency

An effective social media strategy involves regular posts to a variety of platforms – as deemed appropriate by your customer’s technology habits. Regularly posting to your networks increases the likelihood that your materials are seen.

Quality

An often-overlooked, yet crucial, component to social media is the diligence taken to deliver a single message at high quality. By focusing on delivering a professional message, your company can provide customers with relevant and timely information while advertising in the process. Many companies mistakenly post for the sake of posting without considering the repercussions of poorly worded, uninteresting posts.

Engagement

Social media has changed the way businesses engage with their customers for the better. Since most platforms allow you to post (or market) in a targeted way, you can limit erroneous spending from your budget. Unlike many other forms of marketing, social media is a two-way street. Not only can you connect with customers, but your customer can send you feedback, comments, and questions too.

Maintaining a robust social media presence can be difficult for time scarce business owners with limited marketing budgets. Consider partnering with OMA Comp for all your social media marketing needs. As a cost-effective solution to the need for in-house social media expertise, our team can effectively manage a regular posting cadence while training your team on the latest methods for making the most of your social media engagement. Contact OMA Comp today to learn more.

Online Marketing

OMA Comp Online Marketing

A modern marketing campaign is incomplete without an online component. Since most customers spend much time browsing the web, it’s critical that your company not only participates but maximizes the quality of each touch point your customers and potential customers experience with your brand.

It’s important to establish a set of high-quality digital pictures, video and content, and use them to engage your audience. Posting content which is both high quality and well-positioned can heavily impact how your brand is received by prospective customers.

OMA Comp can help in each aspect of online marketing, from designing and executing robust online marketing campaigns to establishing new marketing best practices for your business to thrive in an online environment.

Smart Spending

So many businesses come to OMA Comp to shorten the online marketing learning curve and to quickly accelerate the number of page visits per day.

Platform Overload

It can be difficult to decide exactly which platforms to use for your company’s online marketing campaign. OMA Comp maintains a running knowledge on which platforms perform highest for different businesses. Our comprehensive digital marketing knowledge enables businesses of all sizes to quickly jumpstart their online marketing efforts.

Still not sure if online marketing is for your business? OMA Comp can help you determine what (if any) online tools your business can benefit from. To learn more, contact our team today.

Facebook Post Tips

oma comp facebook post tips

Many businesses use Facebook as a major part of their marketing efforts, yet often fail to use it to its maximum potential. In order to attract visitors and develop a returning readership, your Facebook posts should utilize some basic tips. In this article, our SEO marketing specialist will outline some quick tips you can implement today to improve the quality of your Facebook posts and drive new business.

Length

A common question we are asked with relation to Facebook posts is how long they should be. While this varies depending upon the application, using a call to action and keeping your posts short and easy to read ensures you maintain your reader’s attention.

Clarity of Content

Crafting short Facebook posts is a great way to maintain engagement, although, your posts must also be succinct and clear. Ensure your articles maintain high readability by proofreading and having others review your content.

Call to Action

Visitors of your Facebook page are not reading posts to waste time. Instead, they expect to find information valuable to them. Providing your readers with pertinent content propagates your page as a dependable resource for industry-relevant information. Serving as a resource for quality information is a great way to take your online posts to the next level.

Images

Attract visitors by using interesting, appropriate and engaging images that correspond to the content and will catch their attention to read further.

Implementing these quick tips is a fantastic start to any online marketing campaign. Not sure where to begin? The OMA Comp team has the expertise and resources needed to create an effective online presence. Contact us today for more information.