OMA Comp

Web Design & Development

online marketing

Why You Need to Manage Your Online Reputation

OMA Comp Why You Need to Manage Your Online Reputation

There is no excuse for leaving your practice’s online reputation unmanaged. Consistent growth of a medical practice demands constant attention to online activity. Depending on how active your team is on social media, you might already be practicing certain parts of this public relations discipline. Are you responding to customer complaints with constructive answers? Congratulations – you are well ahead of the curve.

Important Balancing Act

Many managers and business owners fail to recognize the impact poor online reviews have on the bottom line. It may not be the most pressing task at hand, but it should fall high atop your list of priorities concerned with driving new business.

Ask Patients to Write a Review

There are many opportunities to convince a patient to leave a positive review. This is especially true after an excellent visit. There should be a mandatory practice that the final interaction be coupled with a specific request to the patient. By clearly asking a patient to leave a response on a specific site you can quickly build up a reputation online. What matters most is how this request is delivered, too aggressive and you will start receiving bitter reviews.

Key Takeaways

Leaving your practice’s online reputation unmanaged even for a short span of time can decimate search engine rankings. Take a moment to perform a quick audit of your practice’s online reputation by searching social media and sites across the web, chances are you will find some unsavory notes that are turning away potential patients.

OMA Comp partners with medical practices to help them manage their online reputation and to keep new business flowing through the door. Our tactics focus on leaving a good impression on people when they read about your business. To learn exactly how we can help your online reputation or to provide a seminar to your team, we invite you to give us a call.

#OMAComp #ReputationManagement #OnlineMarketing #MedicalReviews

 

Achieve Great Results with Online Marketing

OMA Comp Achieve Impressive Results with Online Marketing

The science of business marketing has evolved quite a bit over the past decade. This evolution comes as the result of new technology, changing consumer needs, the development and refinement of the internet and the advancement of social media. These factors allow businesses of any size achieve remarkable results with online marketing.

The Basics

To get started, it’s important to understand exactly what online marketing entails and how it fits into a more generalized marketing strategy. Online marketing is the umbrella term for any form of marketing which occurs by digital means (think of the content you see on your smartphone, laptop, or desktop, for example) and anything requiring an internet connection.

The digital landscape is more complex than any physical marketing strategy seen before. The first step in maximizing digital returns is to manage your online brand by investigating and understanding the information you find about your business online.

Remember Scale

Things scale seamlessly on the internet. Be careful to take note of the agreement you sign with each marketing platform to avoid careless spending. If possible, set a limit to the maximum amount you are willing to spend on a specific platform (businesses typically set their max spend to 20% of their marketing budget per platform).

If your company has decided to begin an online marketing campaign or is interested in managing things differently, OMA Comp can help. We enable businesses of all sizes to grow organically through meticulously planned marketing engagements. Our team is also capable of assisting with topics like branding, design, and strategy.  Contact us to learn more.

#OMAComp #OnlineMarketing #SocialMediaOptimization

What Makes Social Media so Effective for Small Businesses?

OMA Comp What Makes Social Media Effective for Small Businesses

Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

  1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

  1. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

  1. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions

Sentiment Analysis Marketing

OMA Comp Sentiment Analysis Marketing

According to the United Nations agency that oversees international communications, over 3 billion people now use the Internet. The popularity of the web for information and online purchases has substantially increased with the eruption of mobile technology.

We use search engines, upload and watch YouTube, update our Twitter feed, Instagram and Snap Chat, comment, like and are interested in Facebook events, to name a few ways that our online actions capture our hopes, fears, desires and preferences. Our digital footprint allows researchers to develop techniques like “sentiment analysis” to target and market using our inclinations on how we will vote, what we will buy, and how we think.

Contact OMA Comp to learn more.

#OMAComp #OnlineMarketing

Why Does Your Business Need to Be on YouTube?

OMA Comp YouTube for Business

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness