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Digital Marketing

Why LinkedIn’s New Video Ads Are Winning Over Gen Z

LinkedIn has long been known as the go-to platform for professionals and B2B networking—but it’s quickly becoming a powerful space for reaching Gen Z. With LinkedIn’s rollout of new video ad formats, more young professionals are engaging with content in ways we haven’t seen before.

So why is Gen Z responding so strongly?

1. Video is Their Language
Gen Z grew up with TikTok, YouTube, and Instagram Reels. Short-form, engaging videos are how they consume information. LinkedIn’s new ad formats tap directly into this preference, blending professional content with the familiar experience of bite-sized, scrollable video.

2. Career-First Mindset
Unlike previous generations, Gen Z is entering the workforce already focused on personal branding and growth. LinkedIn’s video ads—especially those showcasing workplace culture, career tips, and authentic brand stories—speak directly to this mindset.

3. Authenticity Matters
Gen Z values transparency and authenticity. Video ads allow brands to show real people, real stories, and behind-the-scenes moments in a way static posts never could. This creates trust, which is crucial for winning them over.

4. Better Engagement for Brands
LinkedIn reports that video content generates 5x more engagement than text posts. For Gen Z, that engagement translates into sharing, saving, and acting on career-related opportunities—helping brands expand their reach.

5. A New Playground for Marketers
For companies, LinkedIn’s video ads open the door to connecting with Gen Z where they’re actively looking for career inspiration, networking, and opportunities. It’s not just about advertising—it’s about building meaningful connections with the next generation of professionals.

👉 If your brand wants to attract Gen Z talent, customers, or followers, LinkedIn’s new video ad formats are a game-changer. It’s time to create content that inspires, educates, and connects—because Gen Z is already watching.

#LinkedInMarketing #GenZ #VideoMarketing #DigitalAdvertising #OMAComp

The Power of Data in Smarter Online Strategies

In today’s competitive digital landscape, making informed decisions based on real-time data is crucial. Smarter online strategies begin with leveraging tools like Google Analytics, SEMrush, and heatmaps to understand user behavior. These insights allow businesses to pinpoint what’s working and refine areas that aren’t converting.

For example, if your website’s traffic is high, but conversions are low, analyzing bounce rates and session durations can reveal UX issues. Similarly, identifying your audience’s preferred platforms through social media metrics helps focus marketing efforts where they’re most effective.

Key Tip: Implement A/B testing for ads, emails, and landing pages to see what resonates with your audience, ensuring your strategies are continuously improving.

Ready to turn data into actionable results? Contact us at OMA Comp for tailored solutions that align with your business goals.

The Power of Video and Short-Form Content in Digital Marketing

In today’s fast-paced digital world, attention spans are shrinking, and audiences crave quick, engaging content. That’s where short-form video comes in, and it’s quickly becoming one of the most powerful tools in a marketer’s toolkit. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating the landscape, brands are finding creative ways to engage viewers in just a few seconds.

Why Short-Form Video Matters

  1. High Engagement: Short videos grab attention quickly and are easy to consume. They have higher engagement rates compared to traditional content, leading to more likes, shares, and comments.
  2. Viral Potential: Thanks to TikTok’s algorithm and Instagram’s Explore page, short-form videos have a higher chance of going viral, which can significantly boost brand visibility.
  3. Mobile-Friendly: With more users accessing the internet via mobile devices, short, vertical videos are perfect for on-the-go viewing. These bite-sized clips fit naturally into the scrolling habits of users.
  4. Storytelling in Seconds: Short-form content allows brands to tell stories or highlight products creatively in just a few seconds, making it perfect for showcasing new products, behind-the-scenes looks, or quick tutorials.

How to Make the Most of Short-Form Content

  • Use Trending Sounds: On platforms like TikTok, pairing your content with trending sounds or music increases your chances of getting noticed.
  • Keep It Authentic: Audiences respond well to authentic, unpolished content. Don’t worry about being overly produced; focus on relatable and engaging material.

Short-form video is here to stay, and incorporating it into your digital marketing strategy can drive significant results by reaching audiences where they are most active—on their phones.

The Role of User Experience (UX) in Digital Marketing

User experience (UX) is a term that you’ve probably heard before, but what exactly is it? UX is the process of creating products that provide a seamless, efficient, and valuable experience to the user. In other words, it’s all about making sure that your websites, apps, and funnels are easy to use and offer a good experience to the people who use them.

Why is UX So Important?

In the age of the internet, people are bombarded with choices and it’s easier than ever for them to find another product or service if they don’t like what you’re offering. That’s why UX is so important – if you can create a product that offers a great user experience, you’ll be more likely to succeed.

By focusing on providing a great user experience, you’ll be more likely to attract more visitors, convert more of them into leads and customers, and encourage them to take action when they land on your page. In order to do this, you need to understand what your users need and want, and design your website, funnels, and apps with the user’s journey in mind.

The Role of UX in Digital Marketing

When it comes to digital marketing, UX plays a major role in helping you reach your goals. UX is all about creating a product that is easy to use, intuitive, and enjoyable for the user, which is exactly what you should be aiming for when you’re marketing online.

If a product or website is difficult or confusing to use, people are less likely to take the desired action, such as buying a product or signing up for a newsletter. However, if you can create a product or website that is enjoyable and easy to use, people are more likely to take the action that you’re asking them to take. Designing with UX in mind is the key to making sure that your digital marketing campaigns are optimized for success. This includes things like making sure your website is intuitive and easy to navigate, creating content that is engaging, and making sure that your pages are visually appealing. A good UX designer will be able to analyze the user’s journey and figure out how to make the process easier. By optimizing your content and product design for UX, you can increase your conversions and make sure that your digital marketing campaigns are more successful.

Visit our contact page to connect with us to take your company to the next level.

The Algorithm Factors That Decide What You See On Social Media

How much of what you see on social media is determined by algorithms? What algorithm factors impact content the most? It’s no secret that social media platforms use algorithms to decide what content to show users. These algorithms are designed to maximize engagement by showing users content that is likely to be relevant and interesting to them.

The factors that go into these decisions are often opaque, and the algorithms can have a big impact on what users see and don’t see. In this article, we’ll take a look at how social media algorithms work and what factors go into their decisions.

What algorithms are used on social media?

The algorithms that social media platforms use to determine what content to show users are constantly changing and evolving. However, there are some common factors that are often taken into account. One of the most important factors is the engagement history of the user. Social media platforms will show users content that is similar to the content that they have engaged with in the past. This is done in an effort to keep users engaged on the platform. Another common factor is the time of day. Social media platforms will show users content that is most popular at the time that they are logging in. This is done in an effort to keep users engaged on the platform. The last common factor is the location of the user. Social media platforms will show users content that is popular in their specific location. This is done in an effort to keep users engaged on the platform.

If you want to take your company to the next level through digital marketing, visit our contact page to connect with our team of marketing experts.

15 Digital Marketing Tools to Boost Your Online Presence

In today’s digital world, it is more important than ever to have a strong online presence. Your potential customers are searching for you online, and if you’re not there, you’re missing out on valuable opportunities.

Fortunately, there are a number of digital marketing tools available that can help you boost your online presence and reach your target audience. In this article, we will share 15 of the best digital marketing tools that you can use to improve your online visibility and attract more leads and customers.

Google Analytics

Google Analytics is a free tool that allows you to track your website’s traffic and performance. With Google Analytics, you can see where your website visitors are coming from, what they’re doing on your site, and how they’re converting into leads and customers. This information can be incredibly valuable in helping you to optimize your website and marketing strategy.

SEOQuake

SEOQuake is a free extension for Google Chrome that allows you to see detailed information about any website’s SEO. With SEOQuake, you can check a website’s keyword rankings, backlinks, and other important SEO metrics. This information can be extremely valuable in helping you to improve your own website’s SEO.

KWFinder

KWFinder is a paid tool that allows you to find long-tail keywords with low SEO difficulty. With KWFinder, you can search for keywords that are relevant to your business and that you can realistically rank for. This information can be valuable in helping you to create content that is more likely to rank well in search engines.

Google AdWords

Google AdWords is a paid tool that allows you to place ads on Google.com and millions of other websites across the web. With Google AdWords, you can reach your target audience with your ads when they are searching for terms related to your business. This can be an effective way to generate leads and customers.

Yoast SEO

Yoast SEO is a free plugin for WordPress that allows you to optimize your website for search engines. Yoast SEO provides you with an extensive checklist of items to optimize on each page of your website. This information can be valuable in helping you to make sure your website is as search engine friendly as possible.

SocialBee

SocialBee is a paid tool that allows you to schedule and publish social media content. With SocialBee, you can connect your social media accounts and publish your content at the best times for maximum engagement. This can save you a lot of time and help you to get more out of your social media marketing.

CoSchedule

CoSchedule is a paid tool that allows you to plan, publish, and optimize your content. With CoSchedule, you can see how your individual blog posts, social media updates, and email campaigns are performing. This information can be valuable in helping you to fine-tune your content strategy.

Tailwind

Tailwind is a paid tool that allows you to schedule and publish social media content. With Tailwind, you can connect your social media accounts and publish your content at the best times for maximum engagement. This can save you a lot of time and help you to get more out of your social media marketing.

Hootsuite

Hootsuite is a free tool that allows you to track your social media analytics. With Hootsuite, you can see how your social media posts are performing and track your follower growth. This information can be valuable in helping you to improve your social media marketing strategy.

Sendible

Sendible is a paid tool that allows you to schedule and publish social media content. With Sendible, you can connect your social media accounts and publish your content at the best times for maximum engagement. This can save you a lot of time and help you to get more out of your social media marketing

SproutSocial

SproutSocial is a paid tool that allows you to track your social media analytics. With SproutSocial, you can see how your social media posts are performing and track your follower growth. This information can be valuable in helping you to improve your social media marketing strategy.

Crowdfire

Crowdfire is a free tool that allows you to find and connect with potential customers on social media. With Crowdfire, you can search for people who are talking about your brand or industry, and then connect with them on social media. This can be an effective way to generate leads and customers.

Later

Later is a paid tool that allows you to schedule and publish social media content. With Later, you can connect your social media accounts and publish your content at the best times for maximum engagement. This can save you a lot of time and help you to get more out of your social media marketing.

UpViral

UpViral is a paid tool that allows you to create viral marketing campaigns. With UpViral, you can add social sharing buttons to your website, and then give your visitors an incentive to share your content. This can be an effective way to generate leads and customers.

MailChimp

MailChimp is a free tool that allows you to create and send email marketing campaigns. With MailChimp, you can create beautiful email newsletters, and then send them to your subscribers. This can be an effective way to stay in touch with your customers and generate leads.

These tools will enhance your digital marketing strategies and may even make your job easier. If you want to learn more about the most effective digital marketing strategies, visit our contact page to connect with our team if experts.