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If you sell online, one of the biggest resources you cannot underestimate is the power of a shopping cart. For the average consumer, a cart is not only a convenience but a necessity because our lives are typically busy and filled with daily distractions. What’s in it for you? When a shopping cart is used effectively, sales can skyrocket. Keep reading to learn why you need a shopping cart and how to use it to your advantage.

• Stores Customers Product Information The added convenience of having all potential purchases in one place is a huge plus for online shoppers. After a customer adds an item to their cart, even if they’re distracted or forget what they wanted, then all they do is check their cart and poof! The items are there and ready to be bought.
• Encourages More Purchases When a customer adds products to their cart, they don’t have to worry about making the transaction quickly. This puts customers at ease and helps them relax. When a customer doesn’t feel rushed to buy something, they’re more likely to check out different items from the store. This means increased sales for your business.
• Abandoned Carts Now you might think abandoned carts are a bad thing but what’s even worse is a store without a cart to be abandoned. Why exactly? Well, it’s simple! When a customer doesn’t make a purchase and abandons their cart, the store can be notified. What smart store owners do is encourage those that abandoned their cart to return. They do this by sending out email notifications to those individuals reminding them that they forgot to complete their purchase. This alone can turn a failing store into a profitable one.

Are you looking to increase sales and customer convenience for your store with a shopping cart and require professional assistance? Feel free to contact OMA Comp if you need help.