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Blog

Benefits for Businesses of Social Media

July 31, 2012

Establish a Brand and Raise Awareness:

In this period of time, majority of the people use social media websites like Facebook, Twitter and YouTube. The best way to let people know about your brand is to post advertisement to these websites. The impression can be made and a large number of people can get attracted to the brand online. All this can be done by getting the name of your brand to the social media websites.

While posting an advertisement on YouTube, make an entertaining presentation or a funny way to present and inform people about the brand. This helps in engaging the people and will help to make its way easily across the internet. The video should be able to engage the audience and hence will have more people view it.

While posting an advertisement on social media like Facebook and Twitter, you should make a community, with interesting information and discussions. More people will visit the page which will result in the increasing popularity of the brand. Ultimately, the more people visit the website, the more chance you get to sell your brand items online.

Keep an Eye on the Competition:  

Social Media can be of great help when you are in the competition. It allows you to keep an eye of your competitor’s latest products and their ideas. You can get to know their latest promotion and what they have up their sleeve. Using the marketing strategy, you can provide better deals than the competitors. In this way, you’ll be able to attract more people towards the brand, make more online sales and get on the road with the leading brands or most suitably, your competitors.

Pitch Products In a More Interactive Way:

Getting a feedback from the customers or people gives you the ability to get informed about what people think about your brand. All the people using the social media websites prefer to spend some personal time and will never appreciate if they get to see a lot of ads all the time. Try to discuss your business in an engaging way, like asking people’s opinion about the brand. This helps in making a good repute of your brand in front of people. This is a valuable connection that increases the number of customers.

Bring Attention to Your Products:

The use of social media for the advertisement of the products is the fastest way to get more people’s attention towards it. The best way is to give a promotion with the products, for the online buyers. This will help to increase your online sales rapidly.

Increasing Customer Loyalty and Trust:

The art of communication can make a great impression on the people. Friendly conversation with the people will let them communicate with ease and express their opinions. This makes people give you better opinions and they start developing trust for the website. In this way, people will refer others to view your products.

Listening To the Customer’s Opinion:

Apart from every opinion you get about the product, the customers’ opinions should be of the highest priority. You can see their thoughts about the products on the social media websites. You should take the criticism by the people in a positive manner and rectify the customers’ complaints. This will make you concentrate on making the products better to meet the needs of the people.

Conduct Market Research:

The use of social media websites allows us to view the true opinion of the people about the products. People feel free expressing their views on such websites. This makes you concerned about what people like and what people dislike. With all this information, you come up with new ideas, improvising the ideas with what people like. Improve the service or the product according to people’s requirements. This will result in a better competition to the other brands, as more people will be attracted to the new and improved brand products and services. In the meantime, use your community and post interesting information about the upcoming products, post links, getting people engaged is the best way to get their total attention.

Strengthen Customer Service:

Social media websites have made a remarkable difference in providing a better customer service. It makes us free from the problem of making long distance phone calls to the customers. This saves money and prior to that, you get to deal your customer timely using social media websites. Customers can ask their questions and get the answers promptly, which improves their satisfaction.

Filed Under: SEO, Social Media Tagged With: social media

5 Benefits of Social Media

July 30, 2012

Most of the people are concerned about “How the social media helping us? What is the main functionality?” This is a question many of the social media handlers are unable to answer properly, because they always keep on justifying the contribution of social media. Effectiveness of social media is not limited to only sales-like numbers. Other than sales, social media contributes in many other ways. Businesses in modern days are inclined to these websites, as these are the best way to help them establish and grow.

Following are some of the advantages of social media other than sales.

– Creating Connections:

The use of social media websites in business is not only limited to the increasing sales, but the more important thing is making individual’s connections with the people, brands and organizations around the world. People who failed to understand how important it is, struggled through their initial and the most important part in the development of their organization. The more connections you make, the more you build your repute in the community of people. With this, social media enables you to enhance your relations with people. This guarantees your long-term value in the customers and reputation that sales cannot.

– Increasing Exposure:

By putting your name out in front using the social media websites, you are actually exposing your company in front of the people. This gives you a chance to actually exhibit your brand to the people and customers. This is considered to be a positive effort while enhancing the business. Sales, here as well, can’t guarantee you the publicity of the brand to new people or individuals, which social media websites definitely do.

– Developing Partnerships:

In the competition, everyone tries to get more sales so that they can be on the top. They neglect the fact that they need to expand their business. Doing partnerships with other brands and organization helps you to expand your business. In this way, you can increase your worth and popularity while selling your products. This can be only done with the social media websites.

– Enhancing SEO:

Search Engine Optimization (SEO) plays an important role in publishing your organization. Working as an individual makes you get searched by your web page only. On contrary to that, if you have your links and publishing on the social media website, you will get searched by those websites as well. The more you get searched, the more you drive traffic to your website and hence you get more views and more customers likewise.

– Fostering Leads:

When you develop an organization, you have to enhance and furnish it with new ideas and upcoming thoughts. The benefits stated above gives you a broader view about making your organization’s value and reputation in the community of the people. New ideas should be worked on and people and most importantly, customers’ opinions should be kept in mind. This helps to make you popular and earn a well-respected value in the community of people.

Bottom Line:

The main purpose of discussing the benefits mentioned above is to give you a clear view of the running market and give you an idea of new inventions. You should never be discouraged if you don’t able to make a lot of sales in the beginning, after sometime, it will gradually increase. Try to focus on the above mentioned facts so that you might increase your business in an efficient way.

Filed Under: Internet, SEO, Social Media Tagged With: search engine optimization, seo, social media

Grosinger, Spigelman & Grey – Website Redesign

July 23, 2012

Eye Michigan

Client: Grosinger, Spigelman & Grey – http://www.eyemichigan.com/

osinger, Spigelman & Grey Eye Surgeons provide precision technology for the 21st Century. Our team of skilled ophthalmic technicians and medical office staff offers a friendly, efficient patient-centered atmosphere. The office is equipped to offer full comprehensive and routine eye care, consultations, second opinions, and some surgical procedure.

Drs. Grosinger, Spigelman and Grey are leaders in laser cataract surgery, laser vision correction (LASIK and advanced surface ablation), corneal surgery, and glaucoma and diabetic evaluation.

Filed Under: Web Design Tagged With: medical websites, web design, website redesign

BELAZ Trucks Americas – Website Redesign

July 23, 2012

Belaz Trucks

Client: BELAZ Trucks Americas

We recently redesigned website for BELAZ Trucks website, updated all website content and updated graphic design and optimized the website.

Belaz Trucks Americas is the exclusive distributor for Belaz products in North America and is structured to sell and support Belaz products in select areas in South and Central America.

 

Filed Under: Web Design Tagged With: Industrial, web design, website development, website redesign

Oakland University Medical Brigades has support from OMA Comp

July 16, 2012

July 13, 2012

Dear Local Business:

My name is Nadiya Sorych and as as the president of the Oakland University Medical Brigades chapter, a subchapter of Global Brigades, I would like to introduce you our vision to help those in need. Global Brigades is a nonprofit, student-led global health and sustainable development organization chartered in universities around the United States and Europe. Our mission is to provide rural communities with sustainable solutions under a holistic service model, in order to improve health, water, sanitation, and economic infrastructures.

As times are tough and we go about worrying about our daily lives, we forget that in some parts of the world people live on less than $2.00 per day and do not have access to safe drinking water. Treatable health problems arise from completely preventable sources, such as building a simple chimney for your family’s stove. Your children should not be breathing with smoke when you are cooking dinner for them! Imagine not being able to help your family struggling from respiratory problems because there is completely no access to medical care.

This is where our organization comes in. Our group of student volunteers is motivated by basic human needs of families living in rural Honduras. We provide free medical care and basic health education with the goal of making that community self-sustainable. We are young college students that can offer our minds, physical strength and time. However, our financial circumstances make a trip like this a great challenge. Therefore, for resources necessary to complete our mission, we rely upon donors.

You can make a difference! We understand that most of our supporters cannot go to the actual communities, but we are going this December. Whether it is a monetary donation, medication or some empowering words to your colleagues, it will help save someone’s life.

I am reaching out to you because I know that there are a lot of good people out there that want to make a difference. I know for a fact that if you read it thus far, you are a good person. We are asking you to support our cause through your donation. Please go to https://fundraise.globalbrigades.org/empowered/chapter/oakland-university-medical-brigades-chapter/brigade/oakland-university-medical-december-2012-honduras and click on the “Donate” button on the right side of the page. If you follow the instructions on the web-page, you will automatically receive a tax receipt via e-mail recognizing your tax deductible donation. To donate by check or for more information, please send me an e-mail to nsorych@oakland.edu. I promise you that your donation will go a long way!

Kind regards,

 

Nadiya Sorych

Spicy-Night-flyer-small Spicy-Night-backside-small

Filed Under: News

Chrome Now The Most Popular Browser

June 30, 2012

browser-stats-2012-june-30

Independent web analytics firm StatCounter confirms milestone as Chrome overtakes IE globally for first calendar month. People use IE at work, and Chrome at home as you can see from the 2 day distortions every 5 days on their website.

For the full month of May according to StatCounter data from over 15 billion page views, Chrome took 32.43% of the worldwide market compared to 32.12% for IE and 25.55% for Firefox.

Source: https://gs.statcounter.com/#browser-ww-monthly-201105-201205

Filed Under: Internet, News, Technology

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