April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.
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Posting for SEO Has Changed
Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.
Google Wants Information Over Link Building
Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.
For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.
How Does Google Know If a Post Is Manipulative?
Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:
- Stuffing articles only with keyword-rich links to your website instead of also focusing on content
- Publishing an excessively large quantity of articles
- Publishing content that does not represent your brand
- Using duplicate content
The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.
Gutenberg Websites: The Future of WordPress Editing
Named for the man who sparked the Printing Revolution, this new WordPress editor is poised to change the way we use the platform. It replaces the old editor to help streamline the process.
The Benefits of the Gutenberg Editor
Gutenberg adheres to Googles new standards which makes it better optimized than some other platforms. It is also a user-friendly design. It’s much easier for newcomers or inexperienced users to make changes to their site.
Gutenberg also reduces the risk of plugin issues. The use of blocks means that some plugins will no longer be needed, further simplifying WordPress page creation.
Getting Started with WordPress and Gutenberg
OMA Comp is available to help you transition to Gutenberg and get the most out of this major WordPress update. Contact us today to learn more.
Meghan Markle Battling Online Reputation Abuse
Meghan Markle is not unique by being plagued by trolls that portray her negatively on social media. She is just one of the more famous people so it is publicized on the news networks like CNN. Kensington Palace staff members are busy deleting comments and blocking abusive social media accounts. They are also using software for some of the most outrageous use of language and images. It is a full time battle to keep up her image. Unfortunately, people are swayed from what they read online. OMA Comp has been helping clients with their online image for the past 14 years. We specialize in reputation monitoring, guarding, as well as promotion. Contact us to learn more about how we can help you and your business.
Online Reputation Management Is a Must
The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business?
Potential Customers Will Look for You
With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message.
Establish Yourself as an Industry Authority
Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche.
The Internet Reaches Across the Globe
The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.
Do You Need a Server for Your Business?
Small business servers are essential for most companies these days. Even if you don’t operate exclusively online, you likely have to manage data for your product, service, or customers. The thought of setting up a new network can be daunting. Those that already have servers will likely need an update or maintenance at some point. Make sure you’re prepared with professionals who can help you keep your servers running within budget.
Benefits of Owning a Business Server
Companies that have been operating without a server may see no need to use one now. Others may be starting up on a shoestring budget and a server isn’t considered a basic necessity. Servers can provide a number of benefits for your business. That can translate into higher profits, happier customers, and low-stress workloads for your employees. When you introduce a server, you can:
- Save data in one convenient place
- Let employees access shared data easily
- Connect employees or customers seamlessly
- Make your business scalable
- Enable faster response to expansion
Choosing a Server for Your Small Business
When people think of servers, they likely think of a room full of boxes and blinking lights. Today, a server can look just like a desktop PC. The first thing to consider is technical specs and your budget. You should have an idea as far as how much space you need based on the applications you use or will use. Contact OMA Comp to learn more about setting up and managing small business servers.