Marketing is more than SEO and branding. It also involves getting to know each client and finding the best way to share their message with the world. We at OMA Comp are proud to be able to provide this service as well as our IT services to so many wonderful people and help ensure the technological portion of their businesses run optimally. We are thankful for the opportunity to help each one of you who comes to us. As families gather for the annual feast, we would like to share a wish for happiness, health, and plenty. May our staff, clients, and neighbors have a happy Thanksgiving spent with people you love.
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Do I Need the Hreflang Attribute for Google to Display the Correct Language?
Some websites consist of multiple versions intended for different geographic regions or languages. This makes the site accessible to people across the world. In the past, pages would have to tell Google what language to display using the hreflang attribute.
What Is the Hreflang Attribute?
The hreflang attribute is code that is added to a website to tell Google which language is being used on that page. It would look something like rel=”alternate” hreflang=”x” and would be placed in the HTTP header, on-page markup, or on the sitemap.
This function was introduced in 2011 to help search engines identify the relationships between pages that could be displayed in alternate languages. It allowed sites to offer a localized experience for different audiences. This tool didn’t influence search results ranking specifically, but was intended to ensure that each visitor sees content that is relevant to them.
Does the Hreflang Attribute Still Apply In 2018?
Search engines are getting smarter. Google webmaster trends analyst John Mueller was asked on Twitter on April 25th, 2018 if hreflang tags are needed to display different languages. Mueller responded by stating that “If it’s in a different language, usually Google can figure that out without hreflang. Most queries are clearly in one language, so we can send users to that version of the page.”
It’s still important to include hreflang because Google doesn’t always choose the alternate page. However, some sites may no longer need this element to get the search engine to display the correct content. If you’re ready to learn more or build a fully-optimized, multi-language site, let us know. We’re available in Southeast Michigan to provide website building and SEO services that utilize current best practices all around the globe.
OMA Comp Scam Alert
Please note this Apple ID scam that comes to your email. Share it across to others to warn them. It could be a costly mistake. Delete this email or report as spam if you receive it.
OMA Comp selected by Expertise as one of the top Web Design and Development in Detroit
OMA Comp was selected by Expertise as one of the top Web Design and Development in Detroit.
Expertise.com is an online directory that uses a research and selection process to identify top service professionals in over 100 business categories, including Web Design and Development. To date, Expertise has generated $500M in revenue for the local businesses featured on their lists.
Is Your Website Mobile Friendly?
It is more important than ever for websites to be mobile friendly. With Google’s recent changes paying credence to mobile first websites and the reality that consumers spend much more time using mobile devices than desktop computers, it is prudent that you take time to check out your site on mobile. Need help to make your website a mobile responsive, easy to navigate experience? Contact OMA Comp to update or upgrade.
October Is Cybersecurity Month
$50.00 off Cybersecurity Classes Booked in October 2018 @ YOUR LOCATION*
Retail Price: $350
Cybersecurity Class Sale: $299
This 1 hour cybersecurity training course will educate employees regarding the following:
– phishing
– spam campaigns
– spoofing
– password protection & rotation
– data protection
– email security
– mobile device security
– HIPAA
– safe web browsing
– safe social media use
– using technology in public spaces
– dos and don’ts in an office environment
Complimentary computer use policy for administrators for the first 10 people to sign up for this course.
Help your team make the right decisions when faced with security threats by increasing awareness and changing behaviors.
*Class must be booked in October 2018 and be scheduled before December 28th, 2018, Travel fees may apply