Facebook Ad Platform Down for 7 Hours November 20, 2018 By Jackie Katz The Facebook ad platform went down for 7 hours today. When the platform was restored, there were errors causing problems for brands that have come to rely on Facebook and Instagram as advertising tools. Some businesses were unable to place critical Thanksgiving holiday ads. Will this affect much counted on Black Friday and Cyber Monday sales? 2018 is predicted to be a banner year for holiday sales. One reason is low unemployment which is a precursor for increased spending. Online marketing is now a major force in holiday sales. Disruptions especially ones that compromise security may make us less merry this Christmas. WHAT CAN YOU DO? As a business, you can make sure that your systems are up-to-date with the latest security and privacy updates. Training your employees is key to help reduce the risk of your business so that it does not become prey to cyber crime. Reduce your risk of becoming hacked or infected, contact OMA Comp today.
Leverage Office Trainings to Promote Team Improvement April 3, 2018 By Jackie Katz Actively managing your team’s talents and skills can help maximize performance over the long run. When performance is stagnant or perhaps even dwindling, education and training is a good option for getting the wheels turning. If your team is experiencing either of these two potentially fatal situations, continue reading to learn how OMA Comp may be able to help. Professional Development Individuals with career aspirations will jump at any opportunity to develop themselves professionally. Offering your team regular training on topics relevant to their role and the good of the company also provides a means of progression when courses are tied to rewards or promotion criteria. Team Improvement Educating your team on critical issues like Search Engine Optimization (SEO), Social Media, and Reputation Management can have a profound impact. Furthermore, keeping your team apprised of the most effective practices in a topic, like marketing for instance, can improve the timeliness and professionalism of your brand’s response to issues. Unlike traditional executive training, our programs are specifically designed to fit within difficult time constraints of our clients while retaining 100% of the value expected with an external training partner. As a dedicated training partner to many businesses, we understand the need for cost constraints and time, which is why we offer seminars in-house and on location to fit your needs and to deliver the desired level of training. Key topics OMA Comp offers training on include: Reputation Management, Cybersecurity, IT, Marketing, Social Media, and more. Please contact us to learn how OMA Comp’s practical training methods can help benefit your team. #OMAComp #OfficeTraining #TeamTraining #ReputationManagement #ITServices #SocialMedia #OnlineMarketing #Cybersecurity
Pay Attention to Cyber Crime this Tax Season March 20, 2018 By Jackie Katz Every year businesses are hit with increased cybersecurity threats during tax season. Companies of all sizes are at risk of losing valuable information and potential exposure of financial loss. Here are three things you need to keep in mind this tax season. #1. Phishing Attempts Phishing is when someone sends an e-mail from what appears to be a trusted vendor, customer, or organization that is designed to steal your information. E-mails can be modified to appear to be from an organization’s server and will likely reflect a domain and username you would expect to see coming from that specific organization. Be alert to unexpected critical e-mails and reach out to that individual or organization by phone if you feel something is not right. Most trusted parties will not request sensitive data via e-mail; however, also look out for links within emails that can lead to untrusted websites. Modern e-mail clients allow you to hover over a link before clicking, so check for irregular domains and URL shorteners. #2 Contact from IRS Agents Cyber criminals may attempt to disguise themselves as IRS agents in order to obtain compromising information about your business and employees. Often, the “agent” will request additional information that is unnecessary for filing purposes but holds tremendous value to them like social security numbers, telephone numbers, and addresses. The IRS will only contact you by U.S. mail! #3. Internal Actors The nature of many companies’ work requires individuals other than the proprietor to access critical information. These employees should be made aware of communication procedures and safeguards to prevent cybercrimes from occurring. A majority of cyber incidents are caused by people that are unware of threats. Year-Round Attention Remember to be vigilant all year long, just because taxes have been filed does not mean the end of cybersecurity threats. To learn more about best practices for your business or to schedule an employee training, please contact OMA Comp. #OMAComp #CyberSecurity #PhishingAttempts #EmployeeTraining #CyberCrime #TaxFraud
Is Your Technology and Critical Data Safe? July 26, 2017 By Jackie Katz Please read U.S. Treads Water on Cyber Policy as Destructive Attacks Mount – Reuters, and make sure that your technology and critical data are backed up and safe. There are additional measures that can be taken to prevent IT disasters, falling pray to hackers tricks, and viruses. OMA Comp can audit your business, assist to create a disaster recovery plan, and implement technology that will be actively watching and protecting your place of business or home. Call us to schedule an appointment to make sure you are protected and learn best practices to maintain optimum preventive measures.