OMA Comp

Web Design & Development

conversion rate

Reviews Can Help Your Conversion Rate

OMA Comp Consumer Reviews

Last year, Facebook changed star ratings to “recommendations” for consumer feedback to describe their experience. Facebook stated that they hoped this change will expand review content to provide better information for the reader. In the business world, this may provide relief to owners who are often stressed out when a negative review affects their 5 star rating. It is still important to note that it is best practice to ask and encourage your clientele for reviews of your products and/or services. Consumers prefer to peruse many reviews on various social media channels with consistent, positive messaging. This helps potential new customers or patients to trust the reviews and make a decision to contact you; a powerful endorsement! If your a business in need of help with online marketing, please contact OMA Comp.

What Makes Social Media so Effective for Small Businesses?

OMA Comp What Makes Social Media Effective for Small Businesses

Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

  1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

  1. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

  1. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions