OMA Comp

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How Often Should You Upgrade Your Website?

OMA Comp How Often Should a Business Website Be Upgraded

Has it been over six months since your company last updated its website? You’re not alone if that is the case.

More businesses are getting online and posting content than ever before; however, an increasing number of firms are also leaving their websites untouched for months on end. Leaving a website untouched for extended periods creates an environment of misinformation to potential customers and lower online optimization from search engines.

Why Do I need to Upgrade?

A business might upgrade their website for a variety of reasons. The top reasons include:

  • Device Compatibility
  • User Experience
  • Information availability
  • Organic Optimization

An outdated website can leave visitors with a sour impression and may impact sales conversion potential. Businesses seriously underestimate the impression a poorly maintained website can make on visitors.

Upgrading for Device Compatibility

Consumers are viewing websites across more devices than ever before. Customers have grown to expect that websites will appear and function properly regardless of the device they are using. It’s a good idea to plan for this “device diversity”, and structure your website to look great across all devices.

Capacity and Speed

Increased traffic to a website is demanding when resources are limited. Upgrading your website’s resources to handle an increase in visitors keeps load times quick and site navigation snappy – a recipe for great user experience.

Growing businesses should create a plan for implementing future website upgrades to allocate resources effectively and tie in the appropriate business functions. Creating a plan in the form of a roadmap of next steps also makes it easier to communicate objectives with stakeholders.

Are you stuck with an outdated website and unsure what to do? Contact us today to explore how our expert developers can assist you.

#OMAComp #WebsiteDevelopment #ResponsiveWebsites #OrganicOptimization #ContentManagement

Achieve Great Results with Online Marketing

OMA Comp Achieve Impressive Results with Online Marketing

The science of business marketing has evolved quite a bit over the past decade. This evolution comes as the result of new technology, changing consumer needs, the development and refinement of the internet and the advancement of social media. These factors allow businesses of any size achieve remarkable results with online marketing.

The Basics

To get started, it’s important to understand exactly what online marketing entails and how it fits into a more generalized marketing strategy. Online marketing is the umbrella term for any form of marketing which occurs by digital means (think of the content you see on your smartphone, laptop, or desktop, for example) and anything requiring an internet connection.

The digital landscape is more complex than any physical marketing strategy seen before. The first step in maximizing digital returns is to manage your online brand by investigating and understanding the information you find about your business online.

Remember Scale

Things scale seamlessly on the internet. Be careful to take note of the agreement you sign with each marketing platform to avoid careless spending. If possible, set a limit to the maximum amount you are willing to spend on a specific platform (businesses typically set their max spend to 20% of their marketing budget per platform).

If your company has decided to begin an online marketing campaign or is interested in managing things differently, OMA Comp can help. We enable businesses of all sizes to grow organically through meticulously planned marketing engagements. Our team is also capable of assisting with topics like branding, design, and strategy.  Contact us to learn more.

#OMAComp #OnlineMarketing #SocialMediaOptimization

2017 OMA Comp Employee of the Year

OMA Comp 2017 Employee of the Year

Congratulations to Paul Zagaja who is the 2017 OMA Comp Employee of the Year!

Paul is coming up on his 10 year anniversary with OMA Comp and we look forward to another decade working together to provide our customers optimum service and best technological solutions for their businesses.

#OMAComp #EmployeeoftheYear #TechnologicalSolutions

What Makes Social Media so Effective for Small Businesses?

OMA Comp What Makes Social Media Effective for Small Businesses

Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

  1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

  1. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

  1. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions

OMA Comp Wishes You a Happy New Year!

OMA Comp New Year 2018

Thank you for being a part of our lives in 2017! The OMA Comp team is grateful to work with such talented individuals and dedicated teams; your partnership is invaluable and very much appreciated. Looking into the new year, we will continue to expand our capabilities to make your business more effective. It is a distinct pleasure to provide you the best customer experience and service possible. We look forward to working with you in 2018 and wish you a joyous New Year!

#OMAComp #Partnership #HappyNewYear #NewYear2018 #Celebrate #Opportunity

Taking the Shopping Experience Online

OMA Comp Taking the Shopping Experience Online

Shopping online is big business, providing a channel to challenge our cultural norms and to explore new ways to use ecommerce to improve our lives. Ecommerce is a logical extension for established businesses seeking to broaden their customer base and increase sales.

In this post, we will discuss how and why businesses take the shopping experience online and how your business can benefit from doing so.

Why Consumers Enjoy Shopping Online

Why drive out to the store when I can have exactly what I want shipped to my door?

Online shopping is an attractive option for consumers wishing to save time and money, since it can be done from anywhere an internet connection is available. For some shoppers, buying online offers a substitute to the high-pressure environment they dislike about physical retailers.

There are often more options offering a better selection online than in-store allowing customers more choices to find what they are seeking.

There are no lines or crowds when items are purchased online reducing a stressful experience when heading out to the stores especially during the holiday rush.

Ecommerce Websites | Online Shopping Carts

Fortunately, it’s easier than ever to launch an online store. With help from OMA Comp, you can create a website and accept online payments, completely transforming the potential of your business. The basics of an ecommerce operation include a shopping cart (for managing items) and a checkout (for accepting payment and entering shipping information).

Businesses with a pre-existing website can often integrate ecommerce technology to seamlessly extend the traditional buying experience online. Since all products are not created equally, our development process flexibly enables you to customize the buyer experience to maximize sales potential.

Even traditional brick and mortar store can benefit from the new business gained from online sales. We invite you to contact our team to learn more.

#OMAComp #OnlineShopping #ShoppingCart #WebsiteDesign #Ecommerce