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Amp Up Your Social Media Marketing Strategy

OMA-Comp-Social-Media-MarketingSocial Marketing is a cost effective method to advertise your business and routinely stay in touch with customers or clients outside of the standard points of contact. There are a few key points that need to be cared for and taken advantage of to make social media marketing work for your business.
Search Engine Results

The best way to begin marketing using social media is to gain ranking in search engine results. In a perfect world, when a potential customer or client types in any combination of key words to search for your type of business in your area, your website will be the top result that shows up in the search engine. Next, let’s say your social media websites such as Facebook and Twitter are loaded with content that is updated frequently. Not only will you have your website show up on a search engine as a top result but now your social media websites will show up as top results as well. By keeping social media websites updated often, it allows for the business to create dominance on search engine results.
Social Media as Two Way Communication
Using social media allows clients and customers to stay up to date on current productions, trends and sales specials going on with your business. It allows people to communicate directly with the business by asking questions about products or promotions. It is important to view social media sites multiple times throughout the day to keep the lines of communication open to avoid delays in responding to questions.

Last But Not Least…Gain Followers
An effective way to gain followers to your social media websites is to leave a laptop or tablet at the front desk. Ask customers to log into frequently used social media websites such as Facebook and Twitter and ask them to “follow” or “like” your social media pages. You will find that the majority of your customers will happily do so as it will allow them to connect with your business much easier. Ultimately, your connections to people will grow very quickly as your social media marketing will ultimately drive more traffic to your business.

Life, work, and how mobile phones are changing both

Treat your phone as you would your computerAs life and work blur into one another more and more every day, it’s important to consider how we can better prepare ourselves, and our devices, to better be in cohesion with one another. Losing a mobile phone or tablet can be detrimental to one’s privacy, and potentially their client’s if precautions have not been taken to hide such information in an event such as this. Roughly $30 billion dollars’ in mobile phones go missing every year, and as much as 70% of those phones aren’t password protected. Just imagine all of the information on those phones that can possibly be stolen and used at the original owner’s expense? Imagine walking into work and realizing you phone isn’t in your pocket. Is it in the car? Is it at home? Did you lose it?

It used to be primarily desktop computers hackers were after, but that doesn’t seem to be the case anymore. Mobile phones are now being targeted more and more by hackers and it is becoming increasingly alarming. What they do is attack from an external network, and they then breach data files with valuable information such as an address of credit card number.It isn’t just one party that’s always guilty. At times it is that of a fellow employee, of even an employer. While it might not be released intentionally, companies tend to release large amounts of data out into the world through all of their outlets and devices. This makes them that much more vulnerable to some of that information being stolen and used. Having a set group of people that manage and maintain such a system can make these kinds of situations a thing of the past.

Malware and illegitimate programs are becoming extremely common amongst mobile phone users. Download the wrong app and boom; you’ve successfully downloaded Malware onto your phone. This also makes your phone susceptible to data extraction, handing your friends and contacts to phishers and scammers.
Ultimately, what is needed is an all-device-dashboard, so if your phone is stolen or compromised in any way, you can go back and erase anything of value. Client records, bank statements, social security numbers – the devices we carry are truly becoming part of us in more ways than we realize. It’s about time we start treating it as such.