OMA Comp
Web Design & Development
A local competition analysis can provide insight to a better SEO campaign. When looking to improve your organic results, examine your competitors’ sites for keywords and content to better understand your market and help you achieve your online goals. It is important to take the time on a regular basis to benchmark your business to create and recreate an online strategy to continually improve results. Contact OMA Comp to learn more.
We don’t say it enough! Thank you, thank you, thank you, for your loyalty, referrals and trust. We so appreciate you choosing OMA Comp for all of your IT, computer and online needs. We wish all of you a very happy Valentine’s Day.
Facebook is utilized as a means for many businesses to reach their audience and increase their sales. Many companies choose to engage their customers with video since video has proven to be a strong online marketing tool. Facebook has reevaluated how they rank videos on their News Feed. Now, Facebook looks to see if the video is watched and how long the observer is engaged before they turn it off. Facebook realizes videos are different lengths. So as not to penalize longer videos, Facebook gives a stronger ranking for percentage of completion.
To learn more about social media and how it can be used to best help your business, contact OMA Comp.
SEO stands for Search Engine Optimization. This term has been used across the internet as a means of describing the strategies and tactics used to optimize web content for reference by search engines.
By using specific strategies, you can optimize your content to be ranked higher by search engines. In this article, we will run you through a few of the basics of SEO.
New Content
Creating and adding new content is the easiest way to organically improve your website’s search engine optimization. Writers start by researching top keywords associated with the business at hand, that way when individuals search for keywords central to your business’ offering, your website has a much better opportunity to appear among the top hits.
Optimizing Website Pages
Even the content within your website can be optimized. By using meta tags within each web page, your website can advise search engines what the page is about and its intentions for visitors.
Experienced web developers use header tags to their advantage as well. These tags within the webpage code like h1, h2, etc… are used to create titles on the page and also provide search engines with a credible list for how you have prioritized information. The larger the tag, the more important and relevant the information is to readers.
Staying Relevant
This is a concept far too many businesses fail to address. The more relevant your content is to current events and consumer trends, the more likely your site is to populate as a hit on search engines. To stay relevant, continue to produce new content based on ideas with growing popularity, preferably content which is just about to become mainstream.
These three concepts are a few strategies used to improve quality, organic SEO within your website’s ecosystem. SEO is a highly advanced field of web marketing and requires experience and education to be successful. Continue your education in the field by learning SEO best practices. Contact OMA Comp to learn more.
OMA Comp provides educational classes as well as SEO packages to increase your online presence.
Many businesses use Facebook as a major part of their marketing efforts, yet often fail to use it to its maximum potential. In order to attract visitors and develop a returning readership, your Facebook posts should utilize some basic tips. In this article, our SEO marketing specialist will outline some quick tips you can implement today to improve the quality of your Facebook posts and drive new business.
Length
A common question we are asked with relation to Facebook posts is how long they should be. While this varies depending upon the application, using a call to action and keeping your posts short and easy to read ensures you maintain your reader’s attention.
Clarity of Content
Crafting short Facebook posts is a great way to maintain engagement, although, your posts must also be succinct and clear. Ensure your articles maintain high readability by proofreading and having others review your content.
Call to Action
Visitors of your Facebook page are not reading posts to waste time. Instead, they expect to find information valuable to them. Providing your readers with pertinent content propagates your page as a dependable resource for industry-relevant information. Serving as a resource for quality information is a great way to take your online posts to the next level.
Images
Attract visitors by using interesting, appropriate and engaging images that correspond to the content and will catch their attention to read further.
Implementing these quick tips is a fantastic start to any online marketing campaign. Not sure where to begin? The OMA Comp team has the expertise and resources needed to create an effective online presence. Contact us today for more information.
The holidays are the time of year we reflect on the past and look forward to the future. We want to thank all of our OMA Comp team members that work diligently to help our customers everyday. We particularly want to give a huge congratulations to Adrian Granosek; Employee of the Year 2016. We appreciate all you do in supporting our customers and fellow employees. Looking forward to an even better 2017.
OMA Comp
318 Woodlawn Avenue
Royal Oak, MI 48073-2615
Phone: 248-616-3057
Fax: 248-232-0075