During the month of October, OMA Comp will perform a Free Analysis to review your systems to make sure you are fully protected.
Schedule now as time slots are filling up!
News
Protect Your Business, Educate Your Staff
OMA Comp offers on-site, off-site and digital classes to train your team, so they have the knowledge needed to make the right decision and not jeopardize your company’s valuable data. Prevention is less costly than repairs, loss of data, ransomware, or identity theft that can put you out of business. Schedule a class today.
If you have questions about cybersecurity and how best to protect your business, let us know. We can help.
Keep Your Operating System and Software Updated
Your operating system, internet browser, and any other software you use should be kept up to date. These updates sometimes contain security fixes that are necessary for your protection. Many include settings that allow updates to auto-run, so you don’t have to download the new files manually. Our new low cost real-time software can manage this for you automatically and is reviewed by our technicians daily. Contact OMA Comp to learn more.
October Is National Cybersecurity Awareness Month
This is a great reminder to make sure your PC’s and your network are up-to-date with the latest security technology. Whether you use desktops or laptops, you need to keep them secure. We often forget how much of our business and personal information is accessible from our devices. Let us know if you need our help, contact OMA Comp today.
Why Should My Mobile Site Be Different from My Website?
Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website?
- Smaller Screens Can’t Display as Much Information
Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space.
- Finger Touches Aren’t as Precise as Mouse Clicks
The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away.
- Navigation Should Include Quick Buttons
Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks.
- Utilize a Click-to-Call Feature
Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you.
- Optimization
Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online.
We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.
Use Geofencing to Target Your Customers
If your business serves a geographic area, then you need to know about geofencing. Quantity shouldn’t be your only focus when building a marketing strategy to reach consumers. You need to consider quality, as well. The better the lead, the more likely they will be to convert into a real paying customer.
What Is Geofencing?
Geofencing is a method that utilizes global positioning (GPS) or radio frequency identification (RFID) to build a geographic boundary. This virtual barrier can be used to trigger an action when the user is nearby. For example, a text message or app notification could be activated when the user reaches a specified geographic area.
How Can I Use Geofencing to Market My Business?
Geofencing provides a new way to engage your customer base. By creating a virtual perimeter around your store or restaurant, you can draw in business by sending out special offers. The user is in close proximity and may be more likely to stop and make a purchase.
Alternatively, you can use it to draw attention away from the competition. A geofence can be established near a rival business with an offer that gives customers a reason to consider going to you instead. Geofencing can also be used to gather data on consumer preferences and behavior.
Geofencing with the Pros
Geofencing has enormous potential if you know how to use it. Contact OMA Comp today to learn more. We can help you build a powerful marketing strategy using geofencing for your business.
