The Facebook ad platform went down for 7 hours today. When the platform was restored, there were errors causing problems for brands that have come to rely on Facebook and Instagram as advertising tools. Some businesses were unable to place critical Thanksgiving holiday ads.
Will this affect much counted on Black Friday and Cyber Monday sales? 2018 is predicted to be a banner year for holiday sales. One reason is low unemployment which is a precursor for increased spending. Online marketing is now a major force in holiday sales. Disruptions especially ones that compromise security may make us less merry this Christmas.
WHAT CAN YOU DO?
As a business, you can make sure that your systems are up-to-date with the latest security and privacy updates. Training your employees is key to help reduce the risk of your business so that it does not become prey to cyber crime. Reduce your risk of becoming hacked or infected, contact OMA Comp today.
