Why Online Reputation Matters
More companies have entered the digital marketing space and are using services to display advertisements and content on the internet (website, social media). Even companies that are slow to move to the digital age have consumers that are on these online platforms to offer their reviews of products and services.
Online reputation is a general term for the overall impression and opinion users across the internet have for a person or brand.
A poor online reputation will discourage individuals from doing business with you, whereas a positive reputation might push a decision maker over the line into deciding to purchase or make an appointment. Online reputation will clearly continue to grow in importance as consumers transition to the internet for gathering information and purchasing items and services.
Consumer Confidence
With the invent of sites like Google Reviews and Yelp, consumers have an opportunity to speak about the companies they do business with. Web savvy customers will search the internet to consider these reviews as well as other unfiltered commentary across social media.
Consumers take online reputation seriously and you should too!
It is important for small businesses to deploy online reputation management initiatives to learn exactly what is being said about them and to correct or respond when sites allow. Thank consumers when they take the time to provide a positive review and reach out to those that leave negative remarks which make it harder to do business. Taking corrective action can include responding to negative reviews and posting high-quality informative content. Contact OMA Comp to learn more about our Reputation Management; Monitoring & Repair to help ensure that your company maintains a high standing in the cyber world.
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