OMA Comp

Web Design & Development

Blog

Why LinkedIn’s New Video Ads Are Winning Over Gen Z

LinkedIn has long been known as the go-to platform for professionals and B2B networking—but it’s quickly becoming a powerful space for reaching Gen Z. With LinkedIn’s rollout of new video ad formats, more young professionals are engaging with content in ways we haven’t seen before.

So why is Gen Z responding so strongly?

1. Video is Their Language
Gen Z grew up with TikTok, YouTube, and Instagram Reels. Short-form, engaging videos are how they consume information. LinkedIn’s new ad formats tap directly into this preference, blending professional content with the familiar experience of bite-sized, scrollable video.

2. Career-First Mindset
Unlike previous generations, Gen Z is entering the workforce already focused on personal branding and growth. LinkedIn’s video ads—especially those showcasing workplace culture, career tips, and authentic brand stories—speak directly to this mindset.

3. Authenticity Matters
Gen Z values transparency and authenticity. Video ads allow brands to show real people, real stories, and behind-the-scenes moments in a way static posts never could. This creates trust, which is crucial for winning them over.

4. Better Engagement for Brands
LinkedIn reports that video content generates 5x more engagement than text posts. For Gen Z, that engagement translates into sharing, saving, and acting on career-related opportunities—helping brands expand their reach.

5. A New Playground for Marketers
For companies, LinkedIn’s video ads open the door to connecting with Gen Z where they’re actively looking for career inspiration, networking, and opportunities. It’s not just about advertising—it’s about building meaningful connections with the next generation of professionals.

👉 If your brand wants to attract Gen Z talent, customers, or followers, LinkedIn’s new video ad formats are a game-changer. It’s time to create content that inspires, educates, and connects—because Gen Z is already watching.

#LinkedInMarketing #GenZ #VideoMarketing #DigitalAdvertising #OMAComp

10 Benefits of Email Marketing: Why It’s a Game-Changer for Your Business

Email marketing is one of the most powerful digital marketing tools available to businesses of all sizes. While new platforms and flashy ad trends come and go, email continues to deliver unmatched ROI, deeper customer relationships, and consistent results. Whether you’re a small business or a growing brand, incorporating email marketing into your strategy can be a game-changer.

Here are 10 powerful benefits of email marketing that prove why it’s still a must-have for your business:

1. Cost-Effective Marketing

Unlike paid ads or traditional advertising, email marketing is incredibly budget-friendly. With affordable platforms and automation tools, you can reach thousands of customers for just pennies per message. You don’t need a massive budget to make a big impact—just a solid strategy and compelling content.

2. High Return on Investment (ROI)

Email marketing boasts one of the highest ROIs of any marketing channel. According to recent studies, businesses can expect an average ROI of $36 for every $1 spent on email marketing. That’s because it directly targets people who’ve already shown interest in your brand, making it more effective than cold outreach.

3. Direct Access to Your Audience

Your email list is one of the only marketing assets you truly own. Unlike social media platforms that can change algorithms overnight, your email subscribers have opted in to hear from you. This gives you direct access to their inboxes—no middleman required—making communication more personal and powerful.

4. Builds Stronger Customer Relationships

Email marketing helps foster trust, loyalty, and engagement. With the right content, you can educate your audience, share company updates, offer exclusive promotions, and show them you value their business. Over time, consistent communication strengthens brand loyalty and drives repeat business.

5. Personalized Messaging at Scale

Modern email tools let you segment your audience and tailor content to specific interests, behaviors, or buying history. You can send personalized product recommendations, birthday discounts, or follow-up emails—all without manual work. This level of personalization builds stronger connections and boosts conversion rates.

6. Automated Campaigns Save Time

One of the best features of email marketing is automation. Welcome emails, drip campaigns, abandoned cart reminders, and follow-ups can be set up once and run automatically—working for you 24/7. This not only saves time but ensures no opportunity falls through the cracks.

7. Drive Website Traffic

Email campaigns are a great way to drive traffic to your website, blog, landing pages, or online store. By including clear calls-to-action (CTAs) and valuable content, you can guide readers toward your latest products, promotions, or updates—keeping them engaged and active with your brand.

8. Measurable Performance

With email marketing, you can track everything—from open rates and click-throughs to conversions and revenue. These insights help you understand what’s working (and what’s not) so you can optimize campaigns in real-time. Data-driven decisions lead to smarter strategies and better results.

9. Boosts Brand Awareness

Even if subscribers don’t open every message, your brand name showing up in their inbox keeps you top-of-mind. Over time, this builds familiarity and trust—so when they’re ready to buy, you’re the first business they think of. Regular touchpoints help establish your authority and credibility in the market.

10. Easy to Scale as You Grow

Whether you have 100 subscribers or 100,000, email marketing can grow with your business. As your list expands, your ability to automate, personalize, and analyze becomes even more powerful. This makes email the perfect channel for scaling outreach without sacrificing quality or efficiency.

Final Thoughts

In a digital landscape full of constant change, email marketing remains a steady and reliable foundation for growing your business. It’s affordable, measurable, and personal all the things that matter when you’re trying to build real connections with your audience.

At OMA Comp, we help businesses like yours design, write, and launch strategic email campaigns that generate leads and keep customers coming back. Whether you’re starting from scratch or ready to take your email strategy to the next level, we’re here to help.

Stay Ahead with GEO Optimization

Why It’s Time to Make Your Website GEO-Optimized (Generative Engine Optimization)

The way people search for information online is evolving faster than ever. Traditional SEO, while still important, is no longer enough to keep your business visible. AI-powered tools like ChatGPT, Bing Copilot, and Google Gemini are now reshaping how users discover answers and recommendations. If you want your business to stay relevant, it’s time to focus on Generative Engine Optimization (GEO).

What Is Generative Engine Optimization?

Generative Engine Optimization is the process of making your website and content easily discoverable, understandable, and useful to AI systems that generate answers instead of showing standard search results. Unlike a traditional search engine, which provides a list of blue links, generative engines summarize, compare, and recommend information directly in their responses.

This means if your website isn’t structured to feed these AI models the right information, you risk being left out of the conversation entirely. Businesses that embrace GEO now will have a major advantage as this technology becomes the norm.

Why GEO Matters More Than Ever

Here are a few reasons why you can’t ignore GEO:

  • AI Answers Are Replacing Traditional Search: More people are using tools like ChatGPT to ask questions and get instant recommendations instead of browsing search engine results pages. If you’re not showing up in those answers, your visibility shrinks.
  • Trust and Authority: Being cited by generative engines signals credibility and positions your business as an expert source. When AI trusts your content, your customers will too.
  • Competitive Edge: Many businesses haven’t adapted to GEO yet. Starting now gives you a unique opportunity to outrank competitors who are still relying only on old-school SEO tactics.

What Goes Into GEO Optimization?

GEO optimization isn’t just about keywords. It’s about making your website’s content clear, trustworthy, and structured in ways AI can interpret.

Some of the most important aspects include:

• Clear, well-organized content with headings and concise language
• Schema markup that tells AI what your pages are about
• Authoritative, well-researched information that builds trust
• Consistent publishing to keep your website fresh and relevant
• Verified business details across platforms to establish credibility

When your website checks these boxes, generative engines are much more likely to reference your content in their answers.

Future-Proof Your Business Now

AI isn’t a passing trend it’s here to stay. The brands that embrace Generative Engine Optimization early will be the ones that thrive in this new era of search. At OMA Comp, we help businesses of all sizes build strategies to stay ahead. From website audits and content creation to structured data and ongoing optimization, our team is ready to help you adapt.

Don’t wait until you’re invisible online. Stay relevant, build trust, and reach your audience where they’re searching today.

Ready to make your website GEO-optimized?

Get Started Today!