Online marketing reaches more customers now than ever before. Regardless of your industry, social media has made its mark as the top growing method for connecting with your customer base. To take advantage of these direct lines of communication, it’s critical to have a steady flow of outbound marketing efforts and a tight grip on customer engagement.
Frequency
An effective social media strategy involves regular posts to a variety of platforms – as deemed appropriate by your customer’s technology habits. Regularly posting to your networks increases the likelihood that your materials are seen.
Quality
An often-overlooked, yet crucial, component to social media is the diligence taken to deliver a single message at high quality. By focusing on delivering a professional message, your company can provide customers with relevant and timely information while advertising in the process. Many companies mistakenly post for the sake of posting without considering the repercussions of poorly worded, uninteresting posts.
Engagement
Social media has changed the way businesses engage with their customers for the better. Since most platforms allow you to post (or market) in a targeted way, you can limit erroneous spending from your budget. Unlike many other forms of marketing, social media is a two-way street. Not only can you connect with customers, but your customer can send you feedback, comments, and questions too.
Maintaining a robust social media presence can be difficult for time scarce business owners with limited marketing budgets. Consider partnering with OMA Comp for all your social media marketing needs. As a cost-effective solution to the need for in-house social media expertise, our team can effectively manage a regular posting cadence while training your team on the latest methods for making the most of your social media engagement. Contact OMA Comp today to learn more.
