Newsletters are an effective method to keep your customers engaged, build company branding, promote your business, increase organic optimization and strengthen sales. For most businesses, it is ideal to send a monthly or at minimum; quarterly newsletter. It is best practice for a company newsletter to be personal and information centered for your business with pictures and videos to provide interest and further emotionally connect the reader. Market your newsletter to your demographic audience and their needs to facilitate the growth of your business.
Strategic Tips:
- Promote interest and connection with your clients through company videos, photos, testimonials, news, statistics, promotions, discounts and contests.
- Encourage newsletter sign-up for new customers to increase reach and readership.
- Stimulate your readers to share or provide feedback to engage them (and their friends) into conversation and encourage a further bond and emotional tie with your business.
We find that many of our customers, do not have the time or resources to develop their own newsletter which induces stress and frustration. OMA Comp is experienced in developing strategic company newsletters. Contact us at 248-616-3057 to learn how we can help your business.
