At a time when your business’ image can be changed in a few moments online, one thing is clear: active management of your reputation is critical. More American businesses are learning the power of the consumer voice in a digital age, though are unsure how to address potentially deleterious actions, comments, and reviews. In this article the OMAcomp team will outline what reputation management is and how it can help grow your business.
The Basics
In the simplest terms, reputation management is the active control of a business’ reputation. This public relations centric focus requires the alignment of marketing and strategic business functions to control how the public views the business online and in the physical world.
A positive public reception of your business influences sales and increases the effectiveness of marketing campaigns. To mend a poor reputation, businesses can activate event and concept targeted marketing and rebranding efforts. A distraught customer’s poor review of your business online could influence prospective leads into choosing an alternative provider. Regardless of the legitimacy of a poor mark on your reputation, each must be addressed quickly and with the appropriate measures. Maintaining complete oversight of your reputation is time sensitive and intensive, though well worth it to ensure maximum sales.
Does My Business Need Reputation Management?
This is a question asked by every business owner. The answer remains yes across the board. Technically savvy business owners recognize the return on investment provided by reputation management services and leverage it to ensure the public’s trust.
If you are interested in learning how your business can improve with the help of OMA Comp’s reputation management services, please visit us online or call us at (248) 616-3057. To get the most up to date tips and tricks for businesses we invite you to sign up for our newsletter.
