News

Con artists use “phishing” to try to swindle you into providing sensitive, personal information. Usually, this is done by impersonating a business, authorities, or friend through email, phone, online ad, or text message. They often prey on your emotions inducing fear (you will be turned over for collections, money will be transferred out of your account, airline travel changed, friend or grandchild in trouble) or excitement (you won a grand prize, fabulous, free vacation).

Legitimate businesses do not ask to send sensitive information through insecure channels. Businesses, banks and other institutions do not email, text, or call to ask for personal information.

If something sounds strange or too good to be true, you may be a victim. Do not succumb just because someone knows some facts about you. Some of these crooks are rather well-versed and gain personal knowledge and use this information to gain your trust and access.

How to Protect Yourself

• Keep your computers and tablets up-to-date with antivirus software
• Use the most current, updated operating system and web browsers
• Never reply or give out personal or financial information through insecure channels
• Do not click on links

If you think there may be legitimacy but are not sure, call the business or friend with a number that you have in your contacts or type in the real URL directly into your browser. Do not use the information provided in the phishing email, text or phone call.

It is more important than ever to keep your technology updated and yourself aware, as predators are increasingly becoming more savvy and shrewd.

What is your Question

1. Security will be huge in 2016 as hackers continue to become more sophisticated with costly consequences to companies including harming business, damaging reputation, and marring branding. Company finances will increasingly be allocated to maintain proper security.
2. Managing a company’s interaction with customers through additional online automation will remain important to increase sales, marketing, customer service, and technical support.
3. Social media will improve options for boosting posts and expand call to action buttons for companies to connect and advertise.
4. Responsive websites and shopping carts combined with social media will be key to e-commerce company growth.
5. The lines will blur between content and advertising changing the look of traditional marketing. Social media will be increasingly utilized to boost and promote products and services. Images will stay as a marketing mainstay with the addition of videos flooding websites and social media to capture interest and increase sales.