Social Media is a long term commitment, challenge and responsibility for your company to stay relevant on the web and maintain its potency to attract customers. Your site must be carefully managed and monitored for visitors in order to maintain and increase your visibility. You must keep abreast of the shifts and technological trends that are swiftly changing for both your website and SEO for your organization to be effective and show the presence it needs.
TIPS
- Change and add relevant information to your website on a regular basis
- Add pages and features to your website
- Provide valuable content -What questions will your customers or potential customers ask?
- Be visible on Facebook, Twitter, Google +, YouTube, and LinkedIn
- Add pertinent content with newsletters and blogs
- Be creative in your content to induce a deeper connection
- Reach out and encourage reader feedback
- Share significant information on your other forms of social media
