Your online reputation is more important now than it ever was before. A 2018 Local Consumer Survey conducted by BrightLocal found that 86% of customers read online reviews for local businesses. That includes 95% of consumers between the ages of 18 and 34. Most read an average of 10 reviews before trusting a company in their area. If you have no online presence or if you have one that’s negative, it could hurt your sales.

What If I Don’t Operate On the Web?

It doesn’t matter if your business doesn’t work on the internet. People will still look for you and read what’s written about you. That’s why you need to take control of your online reputation. The survey also found that 57% of consumers want to see ratings of four or more stars before they will consider giving you their business. That translates to a lot of missed sales if you haven’t built up your profiles.

What If I Have Good Reviews That Are Old?

Old reviews are not bad, but they may not help you as much as you think. The older the feedback is, the less weight it carries. Consumers know that businesses can change. They want to see that you consistently impress your current clientele.

Your online reputation is important. Even if you don’t use the internet in your daily operation, you still need people to be able to find you on the web. Contact OMA Comp to learn more about building a reputation that will earn more sales.

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The work of our collective hands has made our country great!
Thank you to our employees for their hard work and dedication in making OMA Comp great and to our family and customers for making dreams, reality.
We hope you have a relaxing and safe Labor Day weekend.

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As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews.

Why Are Reviews So Important?

Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever.

Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%.

Mobile Makes Reviewing Easy

The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read.

Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.

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Plus Codes Are Just Like Addresses

Plus codes provide an alternative that works just like an address. This service was created by Google engineers and is open-sourced. That means that anyone can use it to develop apps without license fees.

A plus code is a short code that can be used in place of a street number and name. They can be applied to any location, even places with no road access. They are free to use, accessible offline, and work anywhere.

Businesses should be aware of plus codes and how they work. They can be used to expand or improve upon a service or a customer base. App developers can incorporate them as part of a new feature or function. If you have questions about plus codes, contact OMA Comp. We can help you understand the technology and how it applies to your business.

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No one is asking what Fortnite is anymore after a U.S. teen just banked $3 million dollars in the Fortnite World Cup video tournament proving that video games are here to stay and the stakes are getting higher. For those doubters, Americans are still competitive in the world market of technology and its usage. Games and players are becoming more sophisticated and this will only increase as technology and AI (artificial intelligence) move forward in its capabilities.

You may think this is fun and games but this technology is changing how companies are run and how their marketing efforts are managed. Your business can stay on the forefront and remain competitive, contact OMA Comp to learn how.

Read more about this American teenager at Reuters News.

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Instagram has solidified its position as a serious marketing and networking app. It’s a great place to build an audience and share product or service-related information. The platform currently houses over 200 million active monthly members giving around 1.6 billion likes daily. Being new on Instagram can be intimidating. What can you do to build your brand and your customer-base on this fast-paced social network?

• Take Your Hashtag Offline – Cross-promote your online presence with your offline network. Include your brand’s hashtag on business cards, receipts, signs, and in print ads.
• Talk to The People – If you are new on Instagram, then you need to get out there and interact. Use a mix of popular and long-tail keywords to reach more people. For example, make sure you use a trending hashtag like “#photooftheday,” “#instagood,” or “#tbt” to get involved in bigger conversations.
• Write Interesting Photo Captions – Storytelling is essential to getting followers. Make sure your photos are accompanied by a great caption that grabs attention and makes the user want to see more.
• Follow Your Industry’s Influencers – Turn on post notifications for the biggest influencers in your industry or niche. Make a point to interact with them when they post. Do this regularly to help get your name out there and build a relationship with that influencer.
• Control Your Tagged Photos – Under “Options” and “Photos of You” is an option to “Add Manually.” Turn this on so you can control which tagged photos show up on your profile. This will allow you to display your best performing or most engaging content.

Being new on Instagram doesn’t mean you won’t get noticed. Use the tips listed above and contact OMA Comp to discuss your internet marking goals and needs.

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Keywords are an essential part of your online marketing efforts. That’s why you need to create a method that will boost your business. The following tips will help you refine your approach and maximize the return on your SEO investment.

• Use Short and Long Tail Keywords –Long tail keywords allow you to be more specific and tend to be less competitive. Using both will help round out your strategy and increase your chances of being discovered.
• Write Content For Your Audience – Yes, you need to work keywords into your content. That doesn’t mean it should be keyword stuffed. Always write for your audience, not for search engines. This organic approach will provide you better results in the long run.
• Use Relevant Keywords On Landing Pages – Review your landing pages and carefully select keywords that are the most relevant. Landing pages are generally focused on a specific approach or idea. Make sure the keywords used match that focus to optimize your chances of converting visitors.
• Understand Your Target Market – Get inside the minds of your target market. A customer may describe your product or service in different ways. For example, if you sell paper plates, you could miss sales if you don’t include keywords related to birthdays and other celebrations.
• Look at More Than Search Volume – Consider other factors when choosing keywords, such as: intent, specificity, relevance, and the amount of competition may help you choose better terms for SEO.

An SEO expert is designed to help you develop a keyword strategy that works. Contact OMA Comp today. We are here to move your online marketing efforts to the next level.

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OMA Comp joined the Mayor of Hamtramck, Karen Majewski, in support of our client Priority Waste to celebrate the occasion of bringing sustainable recycling to the residents of the City of Hamtramck. It was an honor to attend this important event for our customer.

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Your online reputation carries more weight now than it ever has before – and not just with consumers. Search engines may also change your results page ranking based on factors surrounding your reputation. What do you need to know about your online reputation and how it influences your search ranking?

Local Reviews Can Help or Hurt Your Local Search Rank

Local reviews help people find businesses in their area. Many users search for a company online before buying from it. These reviews can influence consumer behavior. They can also help or hurt your search rank. If you earn a high number of negative reviews, some platforms will push you down the results page.

Quality Content Builds Authority Which Helps Search Rank

Quality content is at the heart of SEO. It makes your pages look interesting, builds trust with consumers, and can establish you as an authority. That’s good for your reputation and will give your search results page rank a boost. Google wants to see sites that look trustworthy and are rich in the information users want.

Using Fake Reviews and Shady Tactics Will Hurt You

Search engines are smarter than they were 10 to 20 years ago. Platforms like Yelp are better at identifying fake reviews. If you use fake reviews, you may be dropped down or omitted from the search results.

Your online reputation can have a powerful impact on your ability (or inability) to expand your customer base. Establish yourself as a trusted authority and work on positive SEO tactics to get the best results. Contact OMA Comp today to learn more about managing your online reputation and getting more out of search engine optimization.

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