As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews.

Why Are Reviews So Important?

Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever.

Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%.

Mobile Makes Reviewing Easy

The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read.

Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.

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Instagram has solidified its position as a serious marketing and networking app. It’s a great place to build an audience and share product or service-related information. The platform currently houses over 200 million active monthly members giving around 1.6 billion likes daily. Being new on Instagram can be intimidating. What can you do to build your brand and your customer-base on this fast-paced social network?

• Take Your Hashtag Offline – Cross-promote your online presence with your offline network. Include your brand’s hashtag on business cards, receipts, signs, and in print ads.
• Talk to The People – If you are new on Instagram, then you need to get out there and interact. Use a mix of popular and long-tail keywords to reach more people. For example, make sure you use a trending hashtag like “#photooftheday,” “#instagood,” or “#tbt” to get involved in bigger conversations.
• Write Interesting Photo Captions – Storytelling is essential to getting followers. Make sure your photos are accompanied by a great caption that grabs attention and makes the user want to see more.
• Follow Your Industry’s Influencers – Turn on post notifications for the biggest influencers in your industry or niche. Make a point to interact with them when they post. Do this regularly to help get your name out there and build a relationship with that influencer.
• Control Your Tagged Photos – Under “Options” and “Photos of You” is an option to “Add Manually.” Turn this on so you can control which tagged photos show up on your profile. This will allow you to display your best performing or most engaging content.

Being new on Instagram doesn’t mean you won’t get noticed. Use the tips listed above and contact OMA Comp to discuss your internet marking goals and needs.

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Keywords are an essential part of your online marketing efforts. That’s why you need to create a method that will boost your business. The following tips will help you refine your approach and maximize the return on your SEO investment.

• Use Short and Long Tail Keywords –Long tail keywords allow you to be more specific and tend to be less competitive. Using both will help round out your strategy and increase your chances of being discovered.
• Write Content For Your Audience – Yes, you need to work keywords into your content. That doesn’t mean it should be keyword stuffed. Always write for your audience, not for search engines. This organic approach will provide you better results in the long run.
• Use Relevant Keywords On Landing Pages – Review your landing pages and carefully select keywords that are the most relevant. Landing pages are generally focused on a specific approach or idea. Make sure the keywords used match that focus to optimize your chances of converting visitors.
• Understand Your Target Market – Get inside the minds of your target market. A customer may describe your product or service in different ways. For example, if you sell paper plates, you could miss sales if you don’t include keywords related to birthdays and other celebrations.
• Look at More Than Search Volume – Consider other factors when choosing keywords, such as: intent, specificity, relevance, and the amount of competition may help you choose better terms for SEO.

An SEO expert is designed to help you develop a keyword strategy that works. Contact OMA Comp today. We are here to move your online marketing efforts to the next level.

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OMA Comp joined the Mayor of Hamtramck, Karen Majewski, in support of our client Priority Waste to celebrate the occasion of bringing sustainable recycling to the residents of the City of Hamtramck. It was an honor to attend this important event for our customer.

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Your online reputation carries more weight now than it ever has before – and not just with consumers. Search engines may also change your results page ranking based on factors surrounding your reputation. What do you need to know about your online reputation and how it influences your search ranking?

Local Reviews Can Help or Hurt Your Local Search Rank

Local reviews help people find businesses in their area. Many users search for a company online before buying from it. These reviews can influence consumer behavior. They can also help or hurt your search rank. If you earn a high number of negative reviews, some platforms will push you down the results page.

Quality Content Builds Authority Which Helps Search Rank

Quality content is at the heart of SEO. It makes your pages look interesting, builds trust with consumers, and can establish you as an authority. That’s good for your reputation and will give your search results page rank a boost. Google wants to see sites that look trustworthy and are rich in the information users want.

Using Fake Reviews and Shady Tactics Will Hurt You

Search engines are smarter than they were 10 to 20 years ago. Platforms like Yelp are better at identifying fake reviews. If you use fake reviews, you may be dropped down or omitted from the search results.

Your online reputation can have a powerful impact on your ability (or inability) to expand your customer base. Establish yourself as a trusted authority and work on positive SEO tactics to get the best results. Contact OMA Comp today to learn more about managing your online reputation and getting more out of search engine optimization.

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If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.

What Are Meta Descriptions?

The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.

When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.

What Does the Meta Description Do?

This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.

Tips for Writing a Great Meta Description

When writing your meta description, remember to:

• Keep it under the 160-character limit
• Keep it relevant based on the content your page offers
• Use targeted keywords in your meta description

If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.

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Facebook’s Instagram is starting to test in Canada, hiding the like count on posts and videos.

Why? To get rid of the “desperation of likes” and to reduce depression and anxiety in people who are affected by it.

Some Instagram influencers as well as businesses have expressed concern. Influencers as well as businesses use Instagram to make money and drive business.

Instagram hopes to lure business with a better shopping experience by adding the ability to buy products they see on the app right from the image.

If you and your team are interested in learning more about Instagram and Business, contact us to schedule our 1-hour seminar.

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Have an old computer that you no longer want or need? OMA Comp will wipe your device to protect your information and dispose of the computer at no charge to you. We use a certified recycling company to help preserve and protect the environment. This is how we help do our part to conserve natural resources. If you have old computers laying around, please drop them off at our office in Madison Heights during business hours. We will take care of the rest.

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Big Benefits, Big Results

It makes sense that a newsletter will help you keep in-touch with your clientele.  Email marketing has helped promote company/customer contact since its inception, building awareness of new products and services and solidifying allegiance and trust through familiarity.

Nowadays, newsletters are more powerful than ever before. Below are just a few of these newsletter benefits:

Customer Connection – Your email flowing into their inbox reminds them of your company in a personal way. They aren’t searching you on social media or advertising but you are reaching out to them; like a friendly handshake.

Grow Your Bottom Line – Customers can be encouraged to purchase through newsletters that have engaging content, images and video. Plus, you can promote new products, services, and special discounts which is an easy way to drive sales.

Increase Web Traffic – It is important to use newsletters to drive web traffic by linking content or making purchases through your website. This stimulation helps to increase your online business ranking.

Boost Your Social Media Channels – By using social sharing buttons on your newsletter, you can increase your click through rate on your social media platforms which is also used in determining your online business ranking.

Online Reputation – Newsletters are a great place to rally your target audience that already are vested in your brand to increase your positive online reviews.

Old School Customers – Don’t forget, there are people, both the 55 and better community and the anti-social media consumers, that do not go on social media and connect better through an email blast/newsletter. It’s important to remember to always use more than one avenue to reach out to your target audience.

Solidify a Lead – Busy people may easily forget you in their day-to-day lives. A newsletter is another connection and reminder to cultivate a relationship.

If you are interested in using newsletters to connect to your customers but need help, give OMA Comp a call.

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