It is official: there is no way to avoid the influences of artificial intelligence in search results. Google built a machine-learning AI called RankBrain. Its use was confirmed in 2015. The AI’s reach … [Read more...] about Artificial Intelligence and Search Engine Optimization
search engine optimization
Reviews Can Help Your Conversion Rate
Last year, Facebook changed star ratings to "recommendations" for consumer feedback to describe their experience. Facebook stated that they hoped this change will expand review content to provide … [Read more...] about Reviews Can Help Your Conversion Rate
Google+ Is Shutting Down
April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. … [Read more...] about Google+ Is Shutting Down
Posting for SEO Has Changed
Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and … [Read more...] about Posting for SEO Has Changed
Search Engine Optimization New Rules for 2019
Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual … [Read more...] about Search Engine Optimization New Rules for 2019
Do I Need the Hreflang Attribute for Google to Display the Correct Language?
Some websites consist of multiple versions intended for different geographic regions or languages. This makes the site accessible to people across the world. In the past, pages would have to tell … [Read more...] about Do I Need the Hreflang Attribute for Google to Display the Correct Language?
