- Security will be huge in 2016 as hackers continue to become more sophisticated with costly consequences to companies including harming business, damaging reputation, and marring branding. Company finances will increasingly be allocated to maintain proper security.
- Managing a company’s interaction with customers through additional online automation will remain important to increase sales, marketing, customer service, and technical support.
- Social media will improve options for boosting posts and expand call to action buttons for companies to connect and advertise.
- Responsive websites and shopping carts combined with social media will be key to e-commerce company growth.
- The lines will blur between content and advertising changing the look of traditional marketing. Social media will be increasingly utilized to boost and promote products and services. Images will stay as a marketing mainstay with the addition of videos flooding websites and social media to capture interest and increase sales.
