Current, responsive, optimized websites play a large and essential part in organically promoting your business online. Websites are no longer static, so regular updates, maintenance and redesign to keep current is now essential as the web evolves and technological advancements progress. Websites are now an on-going expense and it is necessary for businesses to allocate money for their website during the company’s yearly budget planning.
Is it time to actually launch a new website?
You should re-evaluate your website yearly. At minimum, tweaks are usually needed to bring your site up to speed. If your site is more than 2 to 3 years old, it is time to critically look at your site and seriously contemplate if your website is still working for your business. Investing in a site redesign is essential to take advantage of how the Internet currently works. If your website is not optimized for today’s web browsers, Google algorithms and current technology, you are missing out on reaching new business organically and increasing sales.
It is also time for a redesign if your site looks out of date (just like any fashion trend), takes more than 5 seconds to load, is difficult for users to interact or navigate, receives “404 not found” error messages, has broken links, missing images and if new services or products were slapped onto the old website just to make do.
Considerations for Your New Website
Below Are Important Elements in the Design Process for Overall User Experience
- Rebuild with proper infrastructure, architecture and technologies
- Provide a call to action
- Convey current branding and message to promote your identity
- Build to be responsive for all current computers, Google TV, Apple TV, Smartphones, tablets, and mobile devices
- Stay social with a blog and other social media
- Add a Shopping Cart
- Employ design elements and trends for an up-to-date, fresh look
- Write content to quickly draw in the reader
- Include quality graphics, pictures and video
- Create intuitive navigation for increased engagement
- Index for SEO (search engine optimization) to improve organic growth
OMA Comp experts will answer questions about optimization, social media, reputation, website, computer or IT. Please keep your questions coming. We may choose your question to answer next month. Ask OMA Comp.
