Voice search has been around since 2011. It started as a novelty item by Google that initially was not used. Now, the importance of voice search has increased as users verbally ask their devices for information.

Since voice searches are still primarily used for navigation, we suggest registering your business, so customers can find your location on Google Search and Maps.

There are industry professionals that will argue that optimizing for voice search is not significant, since voice searches are converted to text before submittal. We disagree and find that it is best to voice optimize as part of an overall SEO practice and strategy. Nuances can provide an edge upon competitors.

There is a difference between typed and spoken queries. When we type into the search bar, we are more concise with our language but when we speak to our device, we use conversational phrases. Long-tail+ keywords and questions can help optimize for voice search. When we talk to our devices, we act as if we are speaking with another person and need to use this knowledge to improve optimization to have a better chance for consumers to connect and engage.

If you have questions or need help with search engine optimization, contact the OMA Comp marketing team.

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A crucial step in improving your business’ marketing effectiveness is developing a search engine optimization (SEO) and search engine marketing (SEM) strategy. Strategies in this area of marketing are increasingly important for businesses as a majority of potential and current customers spend time online. Below are just a few important steps to connect viewers and prospective clients to your content by using SEO properly to take full advantage of the power and potential.

Utilize Backlinks

A major miss in many SEO strategies is the lack of backlinks to your own site. Even if you intend on posting content directly to your website’s blog, backlinks are needed. By linking relevant pages and topics within the article, you provide your readers with unprecedented access to more resources, improving their experience with your content.

Scheduling

Create and post content on a regular basis. By posting your content in regular, scheduled intervals you can provide readers with a dedicated source of news and information which matters to them. Another benefit to scheduling content is the distribution of search engine additions. By regularly posting content, search engines can more easily recognize your blog as a source of information.

Expert Information

Provide your readers with content written by subject matter experts. Subject matter experts are able to write content using keywords and terms most related to the subject at hand, influencing the usefulness of its information. Providing your readers with expert content influences search engine rankings and increases the likelihood of them returning for more.

These are just three SEO strategy tips that are great for new and existing businesses alike. Not only can SEO increase the number of visitors to your site, it can also improve your conversion from reader to customer. If your business is interested in taking its SEO to the next-level, OMA Comp can help. Getting your site’s link to the top of Google and other search engines is made easier with the OMA Comp team. Contact us at (248) 616-3057 or visit our website to learn about our SEO packages and how OMA Comp can help your online presence.

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