Voice search has been around since 2011. It started as a novelty item by Google that initially was not used. Now, the importance of voice search has increased as users verbally ask their devices for information.

Since voice searches are still primarily used for navigation, we suggest registering your business, so customers can find your location on Google Search and Maps.

There are industry professionals that will argue that optimizing for voice search is not significant, since voice searches are converted to text before submittal. We disagree and find that it is best to voice optimize as part of an overall SEO practice and strategy. Nuances can provide an edge upon competitors.

There is a difference between typed and spoken queries. When we type into the search bar, we are more concise with our language but when we speak to our device, we use conversational phrases. Long-tail+ keywords and questions can help optimize for voice search. When we talk to our devices, we act as if we are speaking with another person and need to use this knowledge to improve optimization to have a better chance for consumers to connect and engage.

If you have questions or need help with search engine optimization, contact the OMA Comp marketing team.

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Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules.

The Featured Snippet Matters

SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword.

You Must Optimize for Voice Search

Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer.

Content and Links Still Matter

Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools.

Take SEO to the Next Level in 2019

Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.

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