If you want to be relevant on the search engines, then your website must also be designed for mobile. More than 60% of all web traffic comes from mobile devices, mostly from a smartphone like the one in your pocket. If 60% of your readers and customers are important to you, then you will optimize your website for mobile.

A few of the best rated mobile website designs are from companies like Apple, Adobe, Disney, Lyft, and Dominos. Regardless of how you want your mobile design to look, you must make sure it’s set-up properly.

Below are two ways to optimize your website for mobile.

Responsive Design- A website’s images and text are shrunk to fit the different device sizes. Google currently recommends this method.

Pros: Faster development times, less maintenance, includes tablet screen sizes.

Cons: More expensive in the short term because of additional upfront work.

Adaptive Design- An adaptive design is like having two separate websites. One for desktop and one for mobile. Each is designed specifically for those devices.

Pros: Faster website, no need to redesign your desktop website, you can provide a link so the viewer can choose how they wish to see the site (mobile or desktop version).

Cons: Longer development times, more maintenance, not optimized for tablets.

If you have a WordPress site, then you also have the option to download AMP plugins to optimize your website. Each design has its advantages and disadvantages. OMA Comp can help you choose which option is best for your business based on your specific needs. To test the mobile-friendliness of websites you can use Google’s Mobile Test.  Our team is here if you need help. If you are in need of a new mobile website, please contact us for assistance. We look forward to hearing from you.

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Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website?

• Smaller Screens Can’t Display as Much Information

Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space.

• Finger Touches Aren’t as Precise as Mouse Clicks

The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away.

• Navigation Should Include Quick Buttons

Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks.

• Utilize a Click-to-Call Feature

Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you.

• Optimization

Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online.

We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.

The post Why Should My Mobile Site Be Different from My Website? appeared first on OMA Comp.