LinkedIn has long been known as the go-to platform for professionals and B2B networking—but it’s quickly becoming a powerful space for reaching Gen Z. With LinkedIn’s rollout of new video ad formats, more young professionals are engaging with content in ways we haven’t seen before.

So why is Gen Z responding so strongly?

1. Video is Their Language
Gen Z grew up with TikTok, YouTube, and Instagram Reels. Short-form, engaging videos are how they consume information. LinkedIn’s new ad formats tap directly into this preference, blending professional content with the familiar experience of bite-sized, scrollable video.

2. Career-First Mindset
Unlike previous generations, Gen Z is entering the workforce already focused on personal branding and growth. LinkedIn’s video ads—especially those showcasing workplace culture, career tips, and authentic brand stories—speak directly to this mindset.

3. Authenticity Matters
Gen Z values transparency and authenticity. Video ads allow brands to show real people, real stories, and behind-the-scenes moments in a way static posts never could. This creates trust, which is crucial for winning them over.

4. Better Engagement for Brands
LinkedIn reports that video content generates 5x more engagement than text posts. For Gen Z, that engagement translates into sharing, saving, and acting on career-related opportunities—helping brands expand their reach.

5. A New Playground for Marketers
For companies, LinkedIn’s video ads open the door to connecting with Gen Z where they’re actively looking for career inspiration, networking, and opportunities. It’s not just about advertising—it’s about building meaningful connections with the next generation of professionals.

👉 If your brand wants to attract Gen Z talent, customers, or followers, LinkedIn’s new video ad formats are a game-changer. It’s time to create content that inspires, educates, and connects—because Gen Z is already watching.

#LinkedInMarketing #GenZ #VideoMarketing #DigitalAdvertising #OMAComp

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Treat yourself! OMA Comp has developed a Wellness Circle which comprises of health companies to bring awareness to medical battles, promote health wellness and screening, and relieve stress. Companies in this group include but are not limited to:

• Women’s Health and Menopause Center
• Spa Mariana
• Tropical Touch Spas
• Michigan Associates of Acupuncture and Integrative Medicine

Some of the benefits you can take advantage of include acupressure massages, medical screenings, acupuncture, integrative medicine, and much more. The companies of the Wellness Circle will be hosting events that include these benefits along with raffles, prizes, and much more!

Two upcoming events hosted by our Wellness Center in October include a Mammos & Mimosas and Open House event. Mammos & Mimosas will be hosted by Women’s Health & Menopause Center and will take place on Saturday, October 8, 2022 from 8am-12pm at 5777 W Maple Rd #200, West Bloomfield Township, MI 48322. This event is beneficial for people who have not been screened for breast cancer or just want a refreshing mimosa and relax. The Open House hosted by Spa Mariana will take place Wednesday October 19, 2022 from 9:00am-1:00pm and 5:00pm-8:00pm at 6447 Inkster Rd, Bloomfield Hills, MI 48301. This event is perfect for you if you need to relax your body with a massage.

It is crucial to maintain self-care and to be aware of your health. Rejuvenate your body with the services from one of our clients. If you have questions about these services, events or want to join the Wellness Circle, visit www.omacomp.com or give us a call at 248-616-3057.
#teamOMA

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One of our clients in Gdansk, Poland Ketili Puri has their grand opening tomorrow! We are extremely happy to have been a part of their journey, helping them with social media advertising and website design so that they the most visibility and traffic for their big day tomorrow. Make sure to check out their facebook page and give them a like!

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Voice search has been around since 2011. It started as a novelty item by Google that initially was not used. Now, the importance of voice search has increased as users verbally ask their devices for information.

Since voice searches are still primarily used for navigation, we suggest registering your business, so customers can find your location on Google Search and Maps.

There are industry professionals that will argue that optimizing for voice search is not significant, since voice searches are converted to text before submittal. We disagree and find that it is best to voice optimize as part of an overall SEO practice and strategy. Nuances can provide an edge upon competitors.

There is a difference between typed and spoken queries. When we type into the search bar, we are more concise with our language but when we speak to our device, we use conversational phrases. Long-tail+ keywords and questions can help optimize for voice search. When we talk to our devices, we act as if we are speaking with another person and need to use this knowledge to improve optimization to have a better chance for consumers to connect and engage.

If you have questions or need help with search engine optimization, contact the OMA Comp marketing team.

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Rosh Hashanah marks the start of the Jewish year 5781. OMA Comp wishes all who celebrate a healthy and sweet year.

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Dealing with re-openings during COVID-19 and the “new norm” may seem like a daunting task, but connecting with your clientele and making them feel safe and secure is just as important for your business to open to the public and succeed. This is where OMA Comp can help.

YOUR COMPANY VIDEO!

Client: Your Event Party Rental

OMA Comp can help you whether your message is casual, a virtual reach or “handshake”, or a professional production.

YOUR VIRTUAL VIDEO

Client: Jeffrey Leider, MD

To comply with Michigan’s Executive Orders on re-opening of businesses,OMA Comp is producing virtual videos! These videos are perfect to reach out and inform your clientele.

YOUR PERSONAL OR BUSINESS VIDEO

Client: Putman & Son’s Plumbing

Personal videos are trending and can bond you further with your customers but they can do much more! Video is an essential component for organic SEO (search engine optimization).

YOUR VIDEO MESSAGE

Interview with Mrs Pearson a 5th grade teacher 2020

Need help setting up virtual classrooms or webinars, we can do that too!
Stay well.

SCHEDULE YOUR VIDEO

At OMA Comp, we feel that it is all of our responsibility to contribute to the well-being of our employees, customers, and vendors to reduce risk of contracting COVID-19 while still maintaining productivity.

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As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews.

Why Are Reviews So Important?

Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever.

Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%.

Mobile Makes Reviewing Easy

The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read.

Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.

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Plus Codes Are Just Like Addresses

Plus codes provide an alternative that works just like an address. This service was created by Google engineers and is open-sourced. That means that anyone can use it to develop apps without license fees.

A plus code is a short code that can be used in place of a street number and name. They can be applied to any location, even places with no road access. They are free to use, accessible offline, and work anywhere.

Businesses should be aware of plus codes and how they work. They can be used to expand or improve upon a service or a customer base. App developers can incorporate them as part of a new feature or function. If you have questions about plus codes, contact OMA Comp. We can help you understand the technology and how it applies to your business.

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No one is asking what Fortnite is anymore after a U.S. teen just banked $3 million dollars in the Fortnite World Cup video tournament proving that video games are here to stay and the stakes are getting higher. For those doubters, Americans are still competitive in the world market of technology and its usage. Games and players are becoming more sophisticated and this will only increase as technology and AI (artificial intelligence) move forward in its capabilities.

You may think this is fun and games but this technology is changing how companies are run and how their marketing efforts are managed. Your business can stay on the forefront and remain competitive, contact OMA Comp to learn how.

Read more about this American teenager at Reuters News.

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