Why Does Your Business Need to Be on YouTube?

OMA Comp — Tue, 03 Oct 2017 16:12:24 +0000

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness

The post Why Does Your Business Need to Be on YouTube? appeared first on OMA Comp.

YouTube revamps commenting process for the better? We shall see.

Editor — Thu, 31 Oct 2013 18:16:44 +0000

Recently video hosting giant YouTube has brought forth a new kind of monitoring system people can use to screen comments on their videos. The system, which was debuted to a key number of users on Tuesday, teams up with a user’s Google+ account to better filter comments based on relevancy and value according to the user and the video. A similar method that Facebook has with it’s commenting process, it allows a user to tailor how their video feed looks, and thus how it is portrayed in the world. No more spam, no more profanity. It’d be nice to see, right? We’ll have to wait and see how it plays out for Google in the long run. In the mean time, we can allow comments on our videos an see how it goes.

via CNET

The post YouTube revamps commenting process for the better? We shall see. appeared first on OMA Comp.

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Why Does Your Business Need to Be on YouTube?

YouTube revamps commenting process for the better? We shall see.