According to the United Nations agency that oversees international communications, over 3 billion people now use the Internet. The popularity of the web for information and online purchases has substantially increased with the eruption of mobile technology.

We use search engines, upload and watch YouTube, update our Twitter feed, Instagram and Snap Chat, comment, like and are interested in Facebook events, to name a few ways that our online actions capture our hopes, fears, desires and preferences. Our digital footprint allows researchers to develop techniques like “sentiment analysis” to target and market using our inclinations on how we will vote, what we will buy, and how we think.

Contact OMA Comp to learn more.

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