If you hope to achieve free organic traffic from search engines like Google and Microsoft Bing, then you must have a website that is SEO friendly. Paying for web traffic is great when it converts into dollars but getting free traffic that earns you money is truly a beautiful thing. When it comes to making your website SEO friendly, below are a few things you cannot overlook.

• Page Load Speed The slower your website loads the worse it will rank. Google and other search engines have been implementing this requirement for quite some time now so if you want your site ranked high, then you must increase your site speed. See what your website’s speed is at Google Page Insights.
• Valuable Relevant Content Ever heard the saying “content is king”? Well, that’s because it is. If you are looking to get your site ranked on the first page of search engines, then make sure you have quality content for your readers. This is a massive variable when it comes to rankings.
• Optimize Your Website for Mobile More than 60% of all web traffic now comes from mobile devices. If your website isn’t optimized for mobile, this should be fixed immediately. If more than half of your viewers leave your website because it’s not optimized, this will directly impact your earning potential, and it will also hurt your SEO score.
• Create Backlinks and Crosslinks Backlinks are any link that comes into your website from an external site and crosslinks are any link that goes from one site you own to another site you own. The more quality links that are used, the more it will help your SEO rankings. Crosslinking should only be used if you own two sites that complement each other.

SEO can be complicated and frustrating so contact OMA Comp if you need any assistance. Once these key items are handled, you will be well on your way to improving your SEO.

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SEO stands for Search Engine Optimization. This term has been used across the internet as a means of describing the strategies and tactics used to optimize web content for reference by search engines.

By using specific strategies, you can optimize your content to be ranked higher by search engines. In this article, we will run you through a few of the basics of SEO.

New Content

Creating and adding new content is the easiest way to organically improve your website’s search engine optimization. Writers start by researching top keywords associated with the business at hand, that way when individuals search for keywords central to your business’ offering, your website has a much better opportunity to appear among the top hits.

Optimizing Website Pages

Even the content within your website can be optimized. By using meta tags within each web page, your website can advise search engines what the page is about and its intentions for visitors.

Experienced web developers use header tags to their advantage as well. These tags within the webpage code like h1, h2, etc… are used to create titles on the page and also provide search engines with a credible list for how you have prioritized information. The larger the tag, the more important and relevant the information is to readers.

Staying Relevant

This is a concept far too many businesses fail to address. The more relevant your content is to current events and consumer trends, the more likely your site is to populate as a hit on search engines. To stay relevant, continue to produce new content based on ideas with growing popularity, preferably content which is just about to become mainstream.

These three concepts are a few strategies used to improve quality, organic SEO within your website’s ecosystem. SEO is a highly advanced field of web marketing and requires experience and education to be successful. Continue your education in the field by learning SEO best practices. Contact OMA Comp to learn more.

OMA Comp provides educational classes as well as SEO packages to increase your online presence.

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