Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website?

• Smaller Screens Can’t Display as Much Information

Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space.

• Finger Touches Aren’t as Precise as Mouse Clicks

The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away.

• Navigation Should Include Quick Buttons

Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks.

• Utilize a Click-to-Call Feature

Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you.

• Optimization

Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online.

We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.

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