Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

2. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

3. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions

The post What Makes Social Media so Effective for Small Businesses? appeared first on OMA Comp.

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness

The post Why Does Your Business Need to Be on YouTube? appeared first on OMA Comp.