If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.

What Are Meta Descriptions?

The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.

When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.

What Does the Meta Description Do?

This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.

Tips for Writing a Great Meta Description

When writing your meta description, remember to:

• Keep it under the 160-character limit
• Keep it relevant based on the content your page offers
• Use targeted keywords in your meta description

If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.

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