Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules.

The Featured Snippet Matters

SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword.

You Must Optimize for Voice Search

Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer.

Content and Links Still Matter

Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools.

Take SEO to the Next Level in 2019

Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.

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There are many things influencing SEO this year, but one of the biggest rising stars is the featured snippet. You have likely come across this search engine feature at least once or twice in the recent past. A snippet is a piece of content taken from a website that’s presented on the search results page.

Anatomy of a Featured Snippet

What makes a featured snippet different from results on a search page? They are reversed from the usual display format. A section of content is displayed at the top, sometimes with a related image. The page name and URL appears below.

Featured snippets are prominently displayed, so that they are easy for the internet user to see before delving into the search results. The idea is that the snippet appears when Google believes that it will provide a better answer based on the search text.

Why Are Featured Snippets Important?

Voice searching is on the rise, with one in five mobile queries utilizing voice. This has a direct impact on the featured snippet, which is often returned as a response to questions asked using voice search. A recent study conducted by Stone Temple Consulting included 1.4 million queries. Approximately 30% of those queries were shown a featured snippet. The trend has been moving steadily upward since at least December of 2014.

Optimizing Your Featured Snippet

The highest ranking pages tend to get more snippet results, so the better your SEO is, the higher your chances will be of getting featured. Multiple studies have revealed that long-tail keywords are more likely to produce a featured snippet. If you need help increasing your chances of getting featured on Google, contact OMA Comp today. We can help you get noticed with improved SEO strategies.

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