Your online reputation is more important now than it ever was before. A 2018 Local Consumer Survey conducted by BrightLocal found that 86% of customers read online reviews for local businesses. That includes 95% of consumers between the ages of 18 and 34. Most read an average of 10 reviews before trusting a company in their area. If you have no online presence or if you have one that’s negative, it could hurt your sales.

What If I Don’t Operate On the Web?

It doesn’t matter if your business doesn’t work on the internet. People will still look for you and read what’s written about you. That’s why you need to take control of your online reputation. The survey also found that 57% of consumers want to see ratings of four or more stars before they will consider giving you their business. That translates to a lot of missed sales if you haven’t built up your profiles.

What If I Have Good Reviews That Are Old?

Old reviews are not bad, but they may not help you as much as you think. The older the feedback is, the less weight it carries. Consumers know that businesses can change. They want to see that you consistently impress your current clientele.

Your online reputation is important. Even if you don’t use the internet in your daily operation, you still need people to be able to find you on the web. Contact OMA Comp to learn more about building a reputation that will earn more sales.

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Follow-up emails are important. They allow you to develop relationships with your customers. The content of the message will vary based on the situation, intent, and your marketing goals. How can you start using follow-up emails and texts to increase business and customer satisfaction?

Keep in Touch About Their Order or Service

Just because a customer already placed an order doesn’t mean your marketing work is done. You need to continue building on that relationship. Make sure the experience stays as positive and inviting as possible for the consumer.

One way to do this is to share the status of the order or service. Use this opportunity to let your customer know that their purchase is ready. You can provide instructions if needed, like where they can pick up their items or when their package will ship out or when you will arrive.

Don’t forget to thank the customer for their business and let them know that you are available if they have questions or comments.

Request Feedback with an Invitation for Dialogue

Most customers do not post or send feedback. One way to combat this problem is to send a follow-up email or text requesting a review. This should be sent once the customer has the product in hand or services have been rendered.

Be prepared to respond professionally if you receive negative feedback. How you handle problems will go a long way in the eyes of consumers. A bad review doesn’t have to be bad for your business if you handle it the right way.

Emails that Promote Your Social Media and Websites

You can send promotional emails that direct customers to the products and services you want them to see. Use this type of email to show them to your most active social media accounts. You can also share information on any other communication channels or business-related properties you want to market.

Contact OMA Comp to learn about customer follow-up emails and online marketing. We can answer your questions and provide services that will boost your business.

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