Make the Most of Your Twitter October 20, 2016 By Jackie Katz As one of the world’s most popular social media platforms, Twitter provides businesses with direct access to potential clients in real time. Used as a resource of the distribution of information and news, your business can leverage its Twitter account to provide online readers with a reason to visit your site and solicit your services. Below, we will cover a few ways to make the most of your Twitter. Monitor and Listen to Responses One of the great attributes of Twitter as a social media site is the ability for readers, also known as followers, to repost (retweet) and reply to your content. As an interactive medium for information, your business has direct access to prospective clients at the click of a mouse. By monitoring and responding to your followers you engage directly with them, a real win for customer service and sales. Post at Optimal Times While it is impossible to reach all of your followers at once, posting tweets at high traffic times will increase the number of views it receives and the subsequent link clicks on the tweet. Many tools exist for evaluating the effectiveness of historical posts, which can instruct you when best to post in order to reach the greatest number of followers. A tool is included in Twitter’s business features which provides this resource directly from Twitter. Frequency In a world of 24/7 information and news coverage, posting the optimal number of tweets each day will help develop a large following. The frequency of tweets you should post per day is directly related to your industry. For example, technology based businesses should post more frequently (3-5 times per day) than standard businesses (1-3 times per day). Tweeting too often reduces the effectiveness of your posts, while posting too little can leave followers seeking more. To learn more about Twitter tips and to receive marketing assistance, contact OMA Comp.